You’re an Entrepreneur, Do You Know What Backlinks Are?
Every entrepreneur that has an online presence needs to include building a back link strategy into their marketing plan. Websites can be built, and they can look great. But if you, the entrepreneur, fail to create and implement a strategy to bring traffic to your sites, then all you have is a nice looking website. Backlinks are just one strategy for building the success of your web presence.
Do you think of backlinks as some dark alley? They are actually a great thing for your business. Backlinks are a key to getting noticed on the web. So, if YOU are one of the do-it-yourselfers, then you want and need to know about backlinks and how they can be helpful to your online presence and your overall business success.
What are backlinks? They are links on other websites or blogs that point back to your website. In other words, it is your website’s link on someone else’s website. What they do for you is to improve your online visibility, but perhaps even more importantly they help your ranking with search engines. Part of what the search engines are looking at is the backlinks to your site. Their spiders and bots, “crawl” your site and they look at whether or not there is fresh new content AND they count the number of incoming links.
Of course, it is not totally that simple. There are some rules to the links. Not all links are “good” links. You don’t want to have just any link. You want to find sites that are relevant to your site, have good content and a good online reputation. Some sites are poorly rated. N You may have even seen some of these sites. A warning window comes up, informing you of their poor rating. Links from these sites are not helpful to you in building your web site rankings, and in fact, they may be harmful. The search engine bots are smart and they don’t accept just any old link.
You want to create a strategy that gives you good, quality links that are coming from reputable sites with relevant content. First, do a quality check:
1. Do they have articles that are rated on the first page?
2. Do they have a high number of readers or followers?
3. Is their name familiar? Do you know it and does everyone else know it? For instance, in the coaching industry Tony Robbins is probably the most known name. A link from his site to mine is going to be a strong link for me.
Your link strategy should stay niche specific. If you are in the golfing industry, then you want links in the golfing industry. As a coach, links to a golf site are probably not going to be all that strong or relevant, unless, I coach golfers. Those bots are getting smarter and smarter. They are not only counting the links that you have, they are making sure they are relevant and coming from high quality sites.
Establish a good set of criteria for your backlink strategy.
• Quality Websites that are highly ranked (they have many backlinks themselves)
• Websites that are in your niche or closely related to your niche
• Quality websites of your friends and family,
In addition, to these strategies you can also use press releases, and articles to support your backlink strategy. Both are effective in helping you to build links to your site.
As an entrepreneur, it is vital that you build your web presence. But just building it is not enough. It is not the scenario: “if you build it they will come”. You can have a beautiful website, with great keywords and well optimized content and still not have any traffic. It is up to you to develop a strategy for building traffic to your site.
Learn additional strategies for building a high profit business from Donna Price, Business Success Coach, Author, Facilitator and Speaker at: http://www.resourcesforentrepreneurs.com or contact at: http://www.compassroseconsulting.com. Donna is the developer and author of “Bizology.Biz”.
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