Why Do I Need Twitter?
Everybody “buzzing” about it from the pundits on CNN and The Today Show to mainstream celebs such as Ellen Degeneres and Ashton Kutcher. Ok, that is the point where you are probably screaming “DUH!” at the screen.
But, if you’ve ever taken a quick look at it, you may have been put off. At a glance, Twitter looks fast paced, time consuming and above all, confusing (and to a degree it is).
But, with that said, it can truly be a goldmine for your business. Here are 5 key reasons why your business can benefit from using Twitter:
1. Links are the Key to Success!
In a “tweet” you are able to put the link to your website or online point of sale. You are able to lead your audience directly to your store rather than hoping they find you in a highly competitive search engine…or through sponsored advertising which could set you back thousands of dollars per month.
2. Amazing Credibility Building Opportunities.
You are able to attract new customers by “humanizing” your brand through interaction.
Your professional attitude will appear more relaxed and seemingly “on the pulse of technology.” The more people you attract, the more people that will become contacts and the more that will want to learn more about your business offerings.
3. Ongoing Customer Care.
If you are connected with your customers on Twitter, you are able to stay in constant contact with them. You can answer their questions, see what they are saying about you and your company, help them out with their problems, and build further trust and credibility with them. Anytime you have an announcement: new product, new office location, media appointment – all of these are perfect fodder for a tweet that everyone will see.
4. Opening Up New Markets for Your Business.
Twitter also allows you to connect with the exact target market you wish to be speaking with. This allows you the ability to build lasting relationships with new groups and open up new markets for your business. You can even cost-effectively test markets and survey what they think about your product or service. Who knows…a market you may have thought was a wrong fit might be the right one on Twitter.
5. Instant Market Research Abilities.
On Twitter you can instantly get answers to questions that you have been pondering. This is an extremely valuable tool for market research, surveying and even receiving feedback on the value of your product or service. While you’re at it, get some testimonials to add to your marketing materials and website. All of this is where twitter can help you out!
So there you are! Now what would you add?
Chris Tompkins is CEO of Go! Media International, a social media marketing firm. He is a speaker, consultant & regularly updates his blog (http://www.chrisgomedia.com) with the latest tips & insider info. Visit www.gomediaonline.com to claim your free ebook on social media marketing today!
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marketing online is my way of making money while working at home, it is a good side line “
marketing online is of course a good business and also a great way to earn money online ,~;