What’s So Great About Real Estate Call Capture Systems?
Call capture systems are becoming common tools among real estate agencies in the United States. Some real estate agents have wondered exactly why this is–what’s the advantage to using these systems, and how do the systems directly result in greater profits for their users? The short answer is that real estate call capture systems provide a steady source of quality leads for agents.
A call capture system collects information about each caller while providing some information about the properties that the caller is interested in. The toll free numbers attached to the system can be placed in advertisements and on sign riders outside of houses. The potential customer initiates the call. This is a very important part of the system’s design: because the customer is contacting the agent first and not vice-versa, each lead generated by the call capture system is of exceptionally high quality. The lead has already expressed his or her interest in finding out more information about a property, and the system itself has provided enough information to keep the lead interested. The real estate agent starts with great footing and can begin tailoring an approach for each lead.
Real estate leads are also generated in real time. As soon as the caller calls the system, information is collected which can be forwarded onto the real estate agent. There is no waiting for lists, and the chances of outdated information are drastically reduced as long as the agent is able to follow up on each call within a reasonable time frame. Each lead is “hot” from a sales perspective and extensively qualified. In short, they’re the sort of leads that would cost hundreds of dollars through a lead supplier, and the type of lead that can directly improve the sales of each real estate agent–delivered instantly as soon as they’re created. Agents who use call capture can keep a steady source of leads on a day-to-day basis, which can allow them to develop new sales techniques and to effectively create more business.
Each lead is cheap because the call capture systems themselves are very inexpensive. A new call capture system can be installed for a very small investment, and doesn’t require extensive training or much regular maintenance on the part of real estate agents. In fact, as they limit the amount of time that an agent can spend on the phone explaining the various details of properties, these systems can actually result in a gain of time and money (depending on the owner’s perspective). This is before the agent even picks up the phone to call one of the leads that the system generates.
Call capture systems are only limited by the imagination and drive of their users. It really doesn’t take much to set up and maintain a good system. Agencies simply need to keep updated property information and promote the numbers to see quality leads generated almost immediately. Every lead generated by a call capture system is qualified, contains accurate information, and is generated in real time. The customer-initiation aspect of the systems combined with their inexpensive cost makes them an obvious buy for real estate agencies, and an exceptionally effective method of developing a constant source of qualified leads.
Brandi Armstrong is an expert author on how technology can help real estate agents get ahead in today’s competitive marketplace. To learn more about using a call capture system for your FSBO, or to get a 15 Day Free Trial, visit http://www.RealtyOne800.com today.
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