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What You Can Do To Become Successful At Article Marketing.

Spinning articles is a very controversial topic, and the most knowledgeable article marketers know that it is one to avoid. Articles that are spun using software designed for that purpose are often ungrammatical or difficult to understand. In addition, you’re not saying anything new with a spun article, which is worth far more than luring traffic to your website with duplicate content that is simply reformatted. Spinning articles can also land you in court if you inadvertently violate any copyright laws. It’s much better to use your time writing creative articles than wasting it spinning useless ones.

The beauty of article marketing is that these original articles, if published in the correct places, can bring a continual flow of traffic to your website. The best thing about the customers, which are brought to your site with these articles, is that they already have a pretty good idea about what you have to offer, and they are hungry to learn more.

Write articles that give product reviews. Provide readers with an unbiased product review and share your own feelings and thoughts about the product. Be fair and highlight both the positive and negative points. Just because you think something’s negative, not everyone does. When your honesty comes through in the way your review is written, more people will feel comfortable clicking that link and buying the product.

If you have a particularly good post, feel free to ask your readers to share it via their personal social networks and through bookmarking sites. Do not abuse this though by mentioning it on every blog or people will start to ignore it.

Keep pushing on with your article marketing. It may seem like drudgery, especially if you don’t especially like writing. But, as with any other activity, the more you put into it, the more you get in return. You will see your results continue to improve, and meanwhile you will still be putting in the same or possibly less effort.

Spinning your articles makes for cheap content creation which will help boost your Google Page Rank. Ensure that any spun article has at least 50% uniqueness, and be sure not to over-spin any one article. Google isn’t happy about spun content, but if you make it very unique, you shouldn’t have any problems.

Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.

Improve your site’s search ranking by including more internal links. When you add new content to the page, link back to previous content. For instance, if you have a blog about recipes and are posting an Italian pasta dish, link back to a previous recipe you wrote about lasagna. When you do this, you automatically boost internal traffic within your site, which can raise your ranking.

In article marketing, the “call to action” is vital. You should include calls to action in every article you create. The term is grandiose, but the idea is simple: Your article needs a hook that urges readers to participate in some way. The classic example is urging your readers to register at a website, but even pointing them towards another article and asking them to read it is a call to action.

Do not copy other articles and submit them as your own. Reputable article directories will remove plagiarized content very quickly as readers are usually fast to report any stealing of content, so your efforts will have been wasted. Also, think about how you would feel if you spent a lot time writing a quality article only to have it stolen.

Before you get started on your article marketing campaign, it’s a good idea to be sure you’ve educated yourself on the basics. This article should have helped give you a good understanding of what is involved in successfully using articles to promote your website. Just apply what you’ve learned, and soon you’ll see great results.

Mark Seaman – PR manager for software development and Internet marketing company Paytory Inc. One of its major products is SGW Soft – a self-growing-websites system for automatic websites update and promotion. http://www.sgwsoft.com

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