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What Successful Email Marketing Is All About

Recent studies show that businesses continue to improve with effective email marketing. These businesses are able to reduce costs while still upgrading their conversion rates. With this marketing campaign also has complete tracking and other notable features which makes it a productive companion to all their marketing efforts.

However, the sad part is that these tools are also being utilized by spammers. That is why customers have no choice but to become increasingly tech savvy to avoid the intrusions of these spam emails from entering their inbox. That is why more and more prefer permission-based emailing to keep the spam out of their email accounts. This is good news though to businesses with legitimate promotions. Studies show that most people who receive these permission-based emails will more likely open and read the email rather than delete without even reading them.

That is why permission-based email marketing is preferred to just giving out random emails to multiple prospects. Campaigns have more successful turnovers when the emails go to the people who have opted in receiving information and updates from your business. The likelihood of closing a sale increases every time an interested party or an existing customer has read and responded to your emails.

That is why if you currently have an email marketing campaign going on, it is important to remind subscribers to add you in their address book or the “safe senders” list. It is also essential to make sure that your service provider is in good standing with ISP’s. This helps in ensuring that your campaigns and marketing collaterals actually go straight to the subscriber’s inbox and not in their spam or junk folders.

Successful email marketing campaigns also have personalized as well as significant content. Research has it that the main reasons that would compel anyone to open the email are the subject, who the email’s from and the actual content of the email. That is why it is very important to clearly state all of this information in your email to perk the interest of your potential or existing client.

When you have a business, it is important that you study your market. This will add to the success of your email marketing campaign. Emailing can only be effective if you are able to track the statistics and the progress of your campaign efforts. The data that you will gather through these efforts will help you in studying the overall effectiveness of the campaign as well as shows you some of the areas you can improve on. So you see, this marketing campaign is not just about sending prospects email updates about your business. It is about knowing the right people to send it to, sending the right materials and monitoring the progress afterwards.

Victor Green is an Account Executive at, the award winning email marketing solution that has helped thousands of businesses around the globe create, send and track eye-catching emails. Harness the power of email marketing today. Try it for free by visiting

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