Using Search Engine And Sitemaps To Dramatically Increase Your Online Traffic
Using Search Engine And Sitemaps To Dramatically Increase Your Online Traffic
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When you really stop to think about it, the power and technology behind a search engine is really quite incredible. With the millions of websites out there, there is the available technology to discover each and every “authority” on any given subject from absolutely anywhere. For some of us, this information is mind blowing. For others, it is an intriguing challenge.
A search engine is specifically designed to determine words, not relevant information. That means that you can type in a phrase and still come up with completely irrelevant information. This doesn’t mean that there is anything out of whack with the search engine, but that either the user or the sitemap creator had a different determination of what that particular information really means.
When the search engine crawls and spiders out to find results, the sitemap becomes a very relevant information key. Many different aspects of the sitemap are taken into consideration. The words you have chosen for the actual link are indexed and determined by the search engine to be on a scale of relevancy and the information that you included in any sentences that describe the page linked to the sitemap undergo the same consideration. If you have indexed your web pages, you are letting the search engine follow a direct path, giving it a road previously traveled rather than waiting for it to forge its own new path to your site. All of this information plays into account all within about 1.2 seconds.
When you consider your website, the sitemap becomes a highly valuable tool because it overviews your entire site both for users and the search engine. Just like you flip through to the table of contents for any given book on the shelf, the search engine does the same. You might even flip to a relevant chapter in order to make sure you’re going to receive the information you are seeking. The search engine does the same thing, going from your sitemap into your webpage and determines its relevance, especially if it has been previously indexed.
Combining all of this information, the search engine now has the power to determine how much of an “authority” your web page offers the user and places it on a ranking system to bring it up in the order of “authority” on the users’ results page.
It can be a very exciting process, especially when you watch your website respond to the search engine requests by creeping higher and higher on the results page. This gives you the power to be competitive with other websites offering similar services or products and it gives you the power to compete with larger companies on an even scale. Search engines don’t report anything other than what is relevant, so the company’s location, size, and long standing history have nothing to do with the results. This leaves the power of choice in the hand of the user.
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