Using Call Capture To Optimize Real Estate Leads
Using Call Capture To Optimize Real Estate Leads
Brandi Cummings is an expert author on the unique issues facing agents in today’s changing real estate market. Start effectively generating and pursuing red hot, real time leads right now. For a 15 Day Free Trial of a leading real estate call capture system visit http://www.RealtyOne800.com today.
Real estate call capture systems are gaining popularity among agencies looking for a competitive edge, and the new technology may provide a much-needed way to overcome home sale shortages imposed by the recent recession.
The systems work by providing a toll free number with unique extensions that agents can post with individual properties. These numbers can give potential customers more information about homes, record the callers’ information for future contact, and forward highly interested clients directly to an agent. This set of tools is being rapidly developed in creative ways by agents interested in improving their sales. Agents are finding that real estate call capture systems allow them to confirm and quickly contact new leads proactively, translating them into sales with the right approach.
The call forwarding tools of the systems are essential for any agent looking to maximize sales. Call forwarding in a real estate call capture system prompts a caller at the end of an audio tour of a home (or at any other point in the call at the agent’s choosing) to press a certain button to be forwarded directly to an agent. The agent is aware of the basic information of the call system before picking it up, and once the potential client is on the line, it’s up to the agent to set up a time to view a house or to recommend other homes in an area. Agents can obtain more forwarded calls, though, by enticing a potential client in the recordings with statements like, “for the best detail about this house or pricing, press seven”. By leveraging the functionality of the real estate call capture system, an agent can ensure that more calls are forwarded and, in turn, optimize sale possibilities.
The marketing tools provided by a real estate call capture system can also help agencies develop a strong advertising strategy, which further improves sales while minimizing costs. Ad tracking, built into the real estate call capture system, marks the number of callers contacting an agency. Separate extensions can be assigned for different ads placed in trade magazines, newspapers, sign riders, and more. Agents can quickly get an idea of how their advertising budget is being converted into customer interest. By altering their marketing strategy appropriately, they can reduce advertising costs and maximize their return on investment.
Real estate call capture systems can be utilized to save agents time, too. Automated recordings lead potential buyers through properties that are appropriate and relevant to their budget, home type, neighborhood, and more. When a lead uses a real estate call capture system, the information is logged for future follow up by the agent. This is an automatic way to generate leads, cutting out the time that an agent might spend looking for potential buyers and giving leads basic information about a house.
If a solid follow up process is established, these leads become sales. Another advantage is that an agent can spend more time developing unique strategies to convert individual clients. For example, if a real estate call capture system reports a lead’s address, the agent can use that information to find homes in the same price range, but with benefits over the client’s existing neighborhood or home.
Good strategy leads to promising numbers for agents that are able to effectively utilize their time. Spending more time on actually approaching leads rather than finding them is certainly advantageous. Extra strategy can mean the difference between a sale and no sale, and this is especially important in an oversaturated market. The agent with the best approach will make the most sales, and while a real estate call capture system can’t automatically fix a bad approach, it’s a worthwhile time-saving tool for agents in a field where time is money.
The extra edge provided by a real estate call capture system can make an agent or agency stand out in a listing presentation, and can mean the difference in a competitive industry. Ultimately, it’s up to the agent to close a sale. However, it’s sensible and logical to fully utilize any technology that might provide extra time and strategy for an agent–and real estate call capture systems certainly fit into this category.
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