Understanding The True Function Of The Panda Update
There was a temporary source of hysteria when the Google Panda update affected a number of popular and high ranking websites. This caused a lot of fears and uncertainties in the online industry. Websites that ranked well were demoted when the update was implemented. Some of the formidable sites that were affected are Hub pages and Ezine. No wonder a lot of online users are not complacent on what used to be solid SEO practices.
One of the primary reasons behind the Panda update is to eliminate poor quality sites that have been ranking well for quite some time now. Those sites can actually be a good source of spam and repetitive information. It is simply clogging search engines of recycled information. It has been unfair to a lot of websites that have been religiously providing unique information to their sites. The long-term effect of the update is to provide deserving sites with good page rankings.
The Google Panda update was first implemented in the US. This would explain why impressive sites in the US were penalized. There are also blogs and even small sites that were affected by this update. This may have caused fear to a lot of online businesses but it is best to focus on the real objective of this update. Dealing with the Panda update on a pro-active manner should be the best attitude to have.
It is very noticeable that Google is the most popular search engine worldwide. In this case, it is just appropriate to follow the new set of rules that they have for search engine optimization. It is important to look at the long-term benefit of this update. It is necessary to be motivated by coming up with unique and fresh contents for a website. Any duplicate contents in a website must be thoroughly checked to avoid any penalties. Having an informative and innovative website should be a priority.
Websites should be aware that they should avoid having too many advertisements on their pages. It is important to know that the contents must outweigh the ads placed on every page. The sites that were reprimanded have very noticeable ads placed on their pages. This would mean that over refining a website’s page must be avoided for page ranking purposes.
It also important to check every website’s page for extreme keyword density. It is very important to edit and tweak every page as much as possible. One must carefully assess if the keywords used on a page are really important for the website’s target goals. Regarding blogs or sites that are mostly focused on videos and photos, they should not be complacent anymore. They are already required to provide textual contents to their sites. They need to provide unique contents that are integrated to the videos or photos uploaded.
For people who are accountable for SEO, SEM and other online related activities, they should learn to accept the reality of being compliant with Google’s requirements. It is still best to follow the parameters set by Google. Change is good and it will just require some temporary changes to one’s website. It is also important to know that a site’s loading time is an important aspect in order to rank well.
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