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TV While You Tweet? Facebook While You X Factor? Social Network While You Strictly?

I for one admit that I am attached to my phone and feel like its become almost like my third hand. I check Twitter an uncountable number of times in one day and am often logged in to Facebook when I am supposed to be doing other things.
We are now all so used to getting a quick social network fix while at home or at work that we have become a nation of multitaskers without even noticing.

If we dont have internet access at work, then chances are we have a phone or laptop that can hook us up and feed the addiction.

A popular leisure activity that goes hand in hand with social media is watching television and it appears that we are doing both simultaneously. Its not just the young that are taking to the Internet to have their say. The Social TV Trends Report suggested 43% of British adults commented on or discussed TV shows they were watching using Twitter, Facebook, other websites and mobile phones.

New inventions, such as Zeebox allow consumers to link television and social media with ease. They are also developing technology that will benefit businesses by allowing viewers to buy products in adverts through its app. Founder Anthony Rose says Well be using video recognition to recognise ads on TV, so for something like Nike youll be able to buy the product from your second screen with a few clicks. But this can apply to the songs playing on TV, and links to catchup content.

It seems that during this winter the UK are hibernating on the weekend to watch TV shows where not only can they control the outcome of the programme by voting for the winner, but they can engage with other viewers and express their own opinions via posting on social media.

A large proportion of the public no longer wait to discuss that weekends TV in the office on Monday morning, and voice their views online as they watch. According to Twitter analysis carried out by Diffusion for the BBC News website X Factor is the programme shown in the UK that attracted the most tweets written in English over a period of 30 days.

Im sure weve all noticed the Tweets and Facebook status updates on Saturday nights and even partaken in a few ourselves, even if it is just to say X Factor is rubbish, stop tweeting.

This current popular trend could be used to a companys advantage. Why not get involved and use it as a PR tool? Businesses looking for ways to engage with their audience could check the TV guide for the week ahead and plan a few Tweets or updates around the week ahead.

If your products appear on a popular TV show, it could be the perfect opportunity to Tweet your followers and get them to look out for them being used by celebrities.

Will Edwards has extensive knowledge of media training, presentation training and client development. He is responsible for client relations at Bluewood where he aims to deliver the best service in the market. Go to http://www.bluewoodtraining.co.uk for more information

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