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Trade Show Preparation: Innovations Like Blow-Up Displays Are Changing The Game

Whether your company is new to industry conventions or old pros at the trade show game, preparation is still tremendously important! This is possibly even more important if you’ve exhibited often; it can be too easy to fall into a rut and do things the same way every time without stopping to consider whether they are the most effective methods for this particular show. By keeping abreast of innovations both in your own industry and the trade show industry itself and asking yourself some specific questions before each convention, you’ll be able to focus your efforts more effectively and maximize your ROI.

What To Consider When Preparing For A Convention

Just as with any other meeting or event, there are some specific factors to think about when you’re getting ready for a trade show. These are just a few of the questions you and your marketing and sales teams should consider before the convention:

How much space do you need on the trade show floor?

Whether you’re using a portable display, an island exhibit, or one of the new blow-up displays, you should know how much space you’ll be taking up. But consider this wisely; if you haven’t been getting the results you want at prior shows, just expanding your footprint probably isn’t the solution. Use the space you have more effectively rather than requesting additional room.

Who will your neighbors be?

Depending on your point of view, setting up next to a bigger, flashier exhibit can be an asset or a liability. Either way, however, it’s important to know about it in advance so you can plan your strategy. Some smaller companies dislike being placed next to the attention-getters because they feel it distracts attendees from their own exhibits. On the other hand, you can also view it as an opportunity to take advantage of the increased foot traffic. However you feel about it, you’ll need to know in advance how to deal with the situation.

Do you have quality content for your display?

You might have the flashiest exhibit your money can buy, complete with multimedia presentations and impressive blow-up displays, but if you don’t have the content to back it up, you’re missing the mark. The last thing you want is to be all style and no substance. Review your materials before each show and update them as necessary so you don’t get caught short.

Are you familiar with the rules and regulations of the convention center?

Each city and venue has its own unique ways of doing things, so it’s important to learn the rules of each individual show before you go–including those of the associated vendors and unions. Showing up to the convention hall with a display that is prohibited by the venue’s regulations would be a disaster, so make sure you know the rules and abide by them.

Keep Up With Exhibit Innovations Like Blow-Up Displays

And don’t forget to stay on top of new developments in the trade show industry! New regulations, new trends, and new exhibit options like blow-up displays are all innovations that you need to be aware of. After all, outdated knowledge will hold you back here just the same as it will in any other field.

No matter how many conventions your company has exhibited at in the past, don’t forget to re-evaluate your content and your strategy every single time! Tailor your materials and sales pitch for each individual show and make sure your exhibit evolves with the times. Keeping everything up to date and customized for each convention will ensure that none of your marketing dollars are wasted on obsolete techniques.

No trade show consultant can keep up with the times better than Skyline WindScape ( From valuable consultation to brand-new exhibit options such as blow-up displays, they will keep you ahead of the pack at your next convention. Visit to learn more about Skyline’s exciting innovations and how they can help you at

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