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Trade Show Marketing Tips For Newbies

When you’re new to exhibiting, it can seem like your list of things to take care of is never ending. However, exhibiting doesn’t have to be overwhelming. Use these trade show marketing tips that are designed to help newbies know what needs to be done — and what tasks can be forgotten about.

Trade Show Marketing Tip #1: Forget About Cheap Giveaways

Giveaways are standard at any marketing event and many newbies will simply turn to the page in the catalog with the cheapest giveaways they can find. Although choosing cheap giveaways will reduce the amount of money you spend, it’s important that you consider more than just the final price. Consider what type of return on investment you’ll receive with your giveaway. For instance, if you choose a cheap pen that only costs $0.10, you’re unlikely to see any sort of return on investment because these pens will likely end up in the garbage a day or two after the event. On the other hand, if you choose a giveaway that’s slightly more substantial and useful, such as a USB drive or a stainless steel water bottle, your attendees will be more likely to use the item for weeks or even months after your event.

Trade Show Marketing Tip #2: Don’t Blow Your Budget On A Display If You Only Need It Once

If your company is new to exhibiting and you aren’t sure whether attending events is going to be a regular part of your marketing plan, it doesn’t make sense to spend a lot of money on a state-of-the-art exhibit that’s only used once. It is possible to pull a display together using less expensive elements like banner stands and table top displays. However, if you do want to make a big splash at your first event, consider renting a display. Rental exhibits are available at a fraction of the cost of purchasing one, but they still have the same professional features that a purchased exhibit offers.

Trade Show Marketing Tip #3: Practice Makes Perfect

Once you have your giveaways and exhibit squared away, you need to focus your efforts on how you’re going to interact with the attendees at your display. Many newbies think they can wing this presentation, but this often means that they’ll come off as scattered, unknowledgeable and unprepared. To make sure you’re setting a great impression for your attendees, practice your sales pitch until you have it down. You don’t need to say it verbatim each and every time, but knowing what you’re going to say can help your business look professional and polished and instill confidence in your business — and your employees.

It’s vital that you consider which trade show marketing tactics you want to use before attending your first events. Consider which giveaways you’re going to hand out, be mindful of your exhibit budget and make sure to practice your pitch before the event so you can help ensure a successful time at the trade show.

Companies looking for trade show marketing ideas and tips need to look no further than Skyline Exhibits ( Skyline can help customers choose the right display from a number of different options, including table top displays that stand out in a crowd. To see a gallery of Skyline’s exhibits, visit

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