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Top Tips For Having The Best Trade Show Year Of Your Corporate Career

Ready to dominate the showroom floor like never before? If so, it’s time to plan, plan, plan your way to success. Following a few critical tips on maximizing results with your trade show booths and exhibits is often all that’s needed to yield optimal return on investment.

When you’re ready to outshine the competition at live events, consider following these 6 important tips:

Tip #1: Go back in time
It’s no secret that history is the greatest indicator of future results; use this to your advantage. Gather up your team and go over every exhibit and convention that you participated in last year as a launching point for this year’s strategy. Review the registration reports of the event as a whole, as well as the goals achieved specifically from your organization, broken down by venue. This data can act as an invaluable blueprint for which events you’ll attend this year and what your plan of attack will be.

Tip #2: Create your comprehensive marketing plan for trade show booths
Armed with all the details of your past promotional successes (as well as misfires), you’re officially ready to create a comprehensive marketing plan. Not only should this plan include a list of objectives that you’re striving to achieve, but it should also include a detailed outline of how you’ll achieve each and every item on the list.

Tip #3: Scale back your marketing plan (if needed) to suit your budget
Once you’ve created a glorious and glamorous marketing plan that includes everything you’ll need to achieve your corporate goals, it’s time to go through and determine if it everything you have listed will work with your existing budget. Achieving goals without stretching your company too thin financially is the only way to ensure that you’re ready for long-term impact with your audience.

Tip #4: Keep a steady eye on substance
Going toe to toe with the competition can prove nerve wracking for even the most polished entrepreneur. Oftentimes, in an attempt to go “bigger and better,” business owners begin to rely on gimmicky marketing tricks. Don’t be one of them. Throughout the planning process, work hard to keep yourself and your team focused on substance, rather than hype, to ensure the results you do reap with your trade show booths will be sustainable after the event has ended.

Tip #5: Get to know your target audience (again)
Good marketers pitch to an audience that they have researched and are familiar with; however, great marketers understand that getting to know their targeted demographic is truly a never-ending process. No matter what you think you know about your consumer niche, reacquaint yourself with their preferences and buying habits before every show to guarantee that your team is ready to resonate with them in the most meaningful way possible.

Tip #6: Rely on frequent pulse checks
Finally, no matter how well you feel you’re doing with your trade show booths, never get complacent; periodically gathering up your staff to go through the events you’ve already participating in year-to-date is a great way to ensure you’re keeping your exhibition strategy game day ready and relevant.

As the leading designer of trade show booths in Chicago, Skyline Tradetec ( helps customers go from boring to buzz-worthy. If you’re ready to dominate the trade show game, Skyline Tradetec can help. Visit today to see for yourself the difference a Skyline exhibit can make!

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