Top 2 Reasons NOT to Start Pay Per Click Marketing During the Holidays
Many retailers make a significant amount of their annual sales during the holiday season. For some, the season can account for as much as 40 or 50 percent of their receipts.
And, with an economy that is growing at the rate of frozen molasses, many businesses are looking for a way to wring as many dollars out of shoppers this season as possible. Understandably so.
One way they do this is with pay per click marketing. After all, it is a quick, easy, relatively inexpensive way to boost in-store and online sales. But, it can also be one of the quickest ways to lose money during this potentially profitable season. Following is why.
Inexperience: If you don’t know what you’re doing as a pay per click marketer, you can lose hundreds of dollars a day “or more” very quickly. The very thing that makes PPC marketing so attractive (it’s easy to start) is the very thing that can cost you your shirt.
You log on, set up a PPC ad to start running and the sale start flowing in. That’s the premise, right? And, it really is that easy to get started.
But, are you aware about relevant tangibles like click fraud? The scammers are and boy do they use it, which brings us to the second reason it’s a bad idea to start a PPC campaign during the holidays (without proper training).
Fraud: As soon as a new way of doing anything is discovered, fraudsters are right behind. And it’s incredibly easy for those with internet knowledge o commit click fraud.
What is click fraud? As defined by Wikipedia, it’s “… a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link.”
In short, they’re clicking on the link/ad you paid for with no intention of buying anything. But, you’re still paying. Every time some one clicks, it’s costing you money whether they are a legitimate prospect or not. “So,” you may be thinking, “what’s the solution? There’s got to be a way around this.”
There is …
Hire Pay Per Click Marketing Specialists
You can hire them to run your campaigns, or to teach you how to run them. This can save you thousands of dollars in lost revenue, and make you thousands in sales.
Want to out perform your competitors and build your business? The AdWords Advantage Online Summit will teach you ‘12 Winning AdWords Strategies’ in pay per click marketing to fast track your Google AdWords profits. Get full details at http://www.adwordsadvantage.com.
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