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Tips for Small Business Email Marketing Campaigns

Small business email marketing allows enterprises with limited resources to reach leads at an affordable price. Email marketing also allows small businesses to be able to reach customers all over the world at costs significantly cheaper than what they would spend in a traditional advertising campaign, and in a shorter time frame since an email can be sent in a matter of seconds. Best of all, with careful building of your email opt-in list, you can reach targeted leads who are more open to your messages and more likely to buy from you. And with the use of metrics such as click-through rates and conversion rates, you can measure your results and make adjustments to enhance the campaign s effectiveness.

The most important thing to consider when starting a small business email marketing campaign is that you should only send emails to leads who have opted-in; otherwise, you risk breaking the CAN-SPAM Act of 2003 which aims to reduce the incidence of unsolicited emails. You can start by sending confirmation emails to contacts who have already provided you their email addresses but make sure you use an email service provider that supports double opt-in functionality. This means that once you ve sent a confirmation email, the recipient will have to click on a link to verify that they want to be added to your list. You can also add an incentive to get them to click, such as offering them a coupon code for discounts on your products. But also make it easy for them to unsubscribe with one click of the link.

Once you ve built your small business email marketing list, keep in mind that the core of good online marketing is building relationships with your customers. So don t use your emails to hard-sell your leads, but rather provide them with something that will be of value to them. For example, you can announce new products that they may be interested in or upcoming promotions. You can also consider putting valuable content in your emails, such as tips and other helpful information.

To ensure that your emails have high open rates, you should have a striking subject line that will catch the attention of the reader by promising a benefit to them. For example, your subject line could be 5 Tips to Boost Your Business Productivity . The message should be short and easy to read with the important points in the first part of the article. Keep the design simple and easy to view with minimal reliance of graphics to ensure that it will display properly even without the illustrations. Include links where they can avail of your offers or get more information. Most importantly, ensure the success of your small business email marketing campaign by maintaining a regular schedule for sending your emails but ensure that they always have something of value to the reader.

Victor Green is an Account Executive at, the award winning email marketing solution that has helped thousands of businesses around the globe create, send and track eye-catching emails. Harness the power of email marketing today. Try it for free by visiting

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