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Thinking Of Bringing Your Trade Show Displays To New Events? 4 Questions To Ask

Finding a new event to take your trade show displays to can be difficult. These events can be expensive and require a lot of preparation to make sure that everything goes off without a hitch, which means that companies should do a lot of research before they choose a new one to attend. If you’re interested in finding a new event, ask yourself these four questions to determine whether or not it’s a good fit for your company.

Can Your Company Volunteer For A Presentation?

Some events have special presentations for attendees that are separate from the trade show displays. If the event offers a platform for a presentation, ask if you can volunteer. It’s important to realize that these are not meant to be an infomercial for your company’s products or services, however. Instead, focus your efforts on a presentation that provides real information that attendees can use. This way, you’ll be able to encourage others to visit your exhibits, which can increase your lead base.

What Do You Want To Accomplish With Your Trade Show Displays?

Before your company can meet its goals, you need to figure out what you want to accomplish.
Are you looking to increase your leads for your sales people or do you want to increase your sales numbers by 10%? The most important part of goal setting is to attach some concrete numbers to them. Ambiguous goals will be harder to meet and leave your staff feeling unfocused, so it’s important that they be reachable. An unattainable goal may leave your staff feeling depressed once the event is over.

Who Attended Last Year?

If the event is an annual one, ask the organizers for some information regarding what types of attendees were there in the previous year. The organizers should have customer profiles and data, including what type of industries were represented. If your targeted industry isn’t represented, the event may not be the right one for your trade show displays. However, if you’re looking to change your focus, it might be a good fit.

Don’t Forget To Research Social Media Sites

Social media is a powerful marketing tool so it’s important that marketing events have a presence on some of the most popular sites, such as Facebook, Twitter and even Instagram. Also, consider looking back at last year’s social media sites to see how the event’s organizers use them to share information and create a sense of excitement. Look for commonly used hashtags that bring exhibitors and attendees together, but don’t worry too much if this wasn’t used in previous events. Instead, just ask the organizers if they have a plan to utilize social media in the future.

These questions aren’t the only ones you should ask before taking your company’s trade show displays to a new show, but it is a good list to get you started. Before you sign up, make sure that you’ve thoroughly vetted the event to ensure that it’s a good fit for your business.

Companies looking for custom trade show displays in NJ need look no further than Skyline New Jersey ( The company can create a one of a kind exhibit that gets results. To see a gallery of displays from Skyline New Jersey, please visit

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