The Value of Facebook and LinkedIn for Your Business
This is a question that I hear almost everyday when talking to friends, clients and business connections. Many people understand the fact that they need to be on social networking sites, but are not sure exactly why they need to. The reason is these sites are an excellent marketing tool for their business…as well as their own personal brand.
Think about the networking cocktail parties that happen around the globe every day. These networking parties are held by associations, professional groups, local chambers of commerce, etc. While sometimes they can be niche and packed with members of your target market, many times they can be sporadic and unfruitful. And let’s not even get into the time and sometimes the money you have to commit to them.
What if I told you that social networking sites are just like these local cocktail parties and networking events, but that the differences are astounding? “Online cocktail parties” are running 24 hours a day, 7 days a week, 365 days a year…even on holidays and weekends! You choose when you want to dive in, not the other way around.
They allow you to choose the exact target market you want to engage and connect to,
Have absolutely no travel or telephone work associated with them and
Allow you to be flexible!
Social networking sites such as Facebook and LinkedIn allow you to connect with large masses of people including your old friends and professional colleagues, but more importantly they allow you the opportunity to meet and connect with new quality professionals who are willing and able to build your business, purchase your products, learn from your expertise and spread that all too valuable word-of-mouth.
By connecting with people on social networking sites you are enabling a wide group of people to benefit from your area of expertise while engaging them in conversation, asking/answering questions and gathering valuable information to help you market more effectively to your target audience. To be honest, the opportunities, at times, can be endless.
In addition to the above benefits, these sites allow you to build real relationships with your audience and enable you to inform them instantly of new developments in your industry, your company and your life.
Have a new ebook you want to promote? Let your friends on Facebook and LinkedIn know about it first! Tell them about your new blog posts, your new staff members, a professional award, your latest television interview.
At the end of the day, sites like LinkedIn and Facebook allow you to bring the human factor into your relationships with your consumers. This is why major international corporations have been using these networks for years to connect with their consumers with excellent levels of success.
Chris Tompkins is CEO of Go! Media International, a social media marketing firm. He is a speaker, consultant & regularly updates his blog (http://www.chrisgomedia.com) with the latest tips & insider info. Visit www.gomediaonline.com to claim your free ebook on social media marketing today!
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