Marketing Review

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The Multi-Channel Approach Is The Best Approach To Your Marketing

You will need to think about marketing if you want to foster interest in your business, and keep your business going for the foreseeable future. How you present yourself in your marketing will influence public perception of your business, whether or not it’s going to attract any customers, and the type of customers that walk in the door.

Marketing is absolutely essential, and probably one of the most crucial things you can do to make your business successful (obviously, delivering high quality products or service is also pretty fundamental). So you need to understand the marketing basics and the importance of a multi-channel marketing approach.

Your Target Customers

Think about who your business customers are. Before commencing your marketing tactics, ask yourself the following questions:

- Who, exactly, am I marketing to?

- Where your customers live.

- What do they drive?

- How much money can my customers spend?

- What do they value?

This process has two names. In anthropology, it’s called understanding the ethnography of a society. In marketing, it’s called correctly identifying your target audience and establishing key milestones of information, from which you platform your marketing campaign. Whatever name you choose to give it, identifying your target audience is undoubtedly the most important step in establishing your campaign.

In simple terms, your target customers will be the people you want to buy what you’re selling, combined with the people who will buy it. Knowing more about these two types of customers is necessary before you plan your next marketing idea.

The Multi-Channel Marketing Approach

Think about how you listen to music. Probably, it’s with a combination of platforms, from iTunes and YouTube to the television, car radio, and Pandora. Those involved in the music industry know this about their customers, and make sure their music is available on those multiple platforms.

You should take a similar approach to marketing your business. Yes, although many people admittedly search the Internet for business information, you shouldn’t necessarily discount the idea of having a business presence on Main Street as well. It’s also important not to neglect your local customers in order to attract international ones. Keep in mind that there are several other businesses vying for your international customers’ attention.

Adopting a multi-channel marketing strategy can reap benefits for your business. If you’re savvy at marketing, you can use many different tactics to enlarge your customer base. Web marketing can include organic SEO methods, natural platforms and paid PPC marketing. More traditional marketing methods such as post flyers, specials, coupons and business cards can also be effective. Multi-channel marketing helps businesses maintain their profile in the local area.

Make Sure Your Brand Stays Steady

If there’s one thing I can’t overemphasize, it’s the importance of creating a consistent image. You want your company to be recognizable across each and every one of your marketing channels. It can be tempting to be “hip” for your younger audience and “sophisticated” for their parents. But, you must remember that everyone sees these ads.

Determine your business identity and promote it as much as possible.

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