The Lowdown On Real Estate Call Capture
Many real estate agents are turning to technology to enhance their business. They use it to help them stay organized, mobile and efficient as well as generate leads. One such technology is real estate call capture. While many people have heard of it, fewer of them can say what it really is.
Similar to an advanced “Caller ID,” basic call capture technology incorporates the same principles, registering name and phone number, and recording personal information about individuals who call toll free phone numbers. Call capture is a simple name for a hardware/software telephone interface. Higher levels or grades of capture technology operate with the same underlying core technology like 911 emergency services.
This higher grade of technology operates with the same basic principles as any residential Caller ID, while being impervious to calls blocked by using the *67 prefix. While different technology drives these capture systems, automatic number identification (ANI) is one form of predominate technology, which permits the caller’s telephone number, name and address to be captured. The technology is sanctioned by the Federal Communication Commission, which allows the party paying for the phone call to know who is calling them.
In terms of soliciting new clients, using a call capture system can prove rather effective. A potential client may call inquiring about a service or property, and that potential client’s personal information – based on the telephone used – is recorded. Since the potential client initiated the first call, when a real estate agent follows up they are not violating the federal privacy policy, thus legally bypassing “do not call” laws. Since the potential client called first, the real estate company can return telephone contact under the 90-day business inquiry clause of the “do not call” regulations.
Information retrieved from call capture systems is a potent substitute for cold calling. For example, a real estate agent could list a call capture enhanced toll free number with all of their advertising. The caller would enter an extension corresponding to the house or ad in question and receive a short “audio tour” of the home or any other marketing message.
Being notified of the incoming call and having received the caller’s personal information, the real estate agent can effectively place a follow-up call and add an element of personal contact to the client’s experience. In the case of this example, using call capture allows the agent to follow-up in a personable manner without being invasive – an autonomy only allotted through a telephone experience. The agent would be perceived as attentive without appearing to pressure the client. This approach is successful in both current client as well as potential client interactions.
In addition to the obvious call capture service, many providers also include advertising tracking methods by using mirrored extensions and real time call forwarding, complete with fax sending and receiving capabilities. All of these features enhance a real estate agent’s business by helping them streamline their advertising and stay mobile and efficient.
Brandi Armstrong is an expert author on issues facing real estate agents today. To learn more about how you can use call capture in your real estate business, or for a 15 Day Free Trial, visit http://www.RealtyOne800.com , a leading provider of call capture technology today.
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