The Duplicate Content Debate and You the Writer
The Duplicate Content Debate and You the Writer
Carol Palmatier is Vice President of Marketing for Article Marketer and a “Word of Mouth” marketing expert: http://www.articlemarketer.com. Learn about duplicate content here: http://www.articlemarketer.com/duplicate_content_ebook.php
Being a writer, words are your means for conveying your business or personal messages. You engage in article writing and article submission to get information out to your audience. You know that article marketing is the vehicle to get this information to your target market efficiently.
Publishers love when you create quality articles on a host of different topics. Their readers’ relish this content and desire it on a regular basis. The reputation of the publisher grows the more they provide this type of content to their audience.
In turn, your reputation grows with said publishers, and their readers. Everyone wins with fresh, timely and useful articles and other content. That’s why it’s important for you to supply new content always on important topics to publishers and their readers.
Think of yourself as a publisher as well. You may operate one or more websites or blogs. You don’t want the same content on each of these portals. That’s what the duplicate content debate refers to today. Your site or sites must also have a steady stream of new, fresh content for your visitors.
Consider the articles on your websites and blogs. Does each portal stand out as unique from the other? Alternatively, do different templates frame the same words? If they do, you’re offering your niche audiences nothing new beyond different design.
In addition, consider content you import from other authors. If you find useful content others make available for your use, do you attribute properly? If you don’t, then you’re using duplicate content the wrong way.
The duplicate content debate is often confusing for writers and affiliate marketers. It’s important to know how duplicate content affects your relationship with search engines. This knowledge helps you create proper content for your websites. It also helps you use other authors’ content properly. In this way, the search engines don’t penalize you.
Here’s a brief overview of duplicate content:
What is Duplicate Content?
Duplicate content is significant chunks of content within or across domains, which completely matches other content. Alternatively, this content may be very similar to other content.
Why Do Some Website Owners Duplicate Content?
Some internet marketers duplicate content across different domains to try to manipulate search engines. They want the keywords in this duplicate content to lure the search engines their way. They want higher search engine results page (SERP) listings.
However, these website owners don’t want to take the time to write original content. They find it easier to use the same content multiple times across various sites. This is often other peoples content, although they don’t always attribute it as such. The easy way out is not always the reputable way. The major search engines soon make this apparent.
How Can You Avoid Using Duplicate Content the Wrong Way?
The best way is to write your own 100 percent original articles. This means different original articles for each domain you have. Don’t place the same content on two different domain names you own.
First, your readers love new, useful and relevant content that answers their questions and concerns. You may link your sites one to another. Your niche doesn’t want to see the same articles on every site you own.
The search engines don’t want this either. They want to supply their users with quality search results. That means links to websites that each has their own unique content. Web searchers don’t want to link to multiple sites that say the same thing in the same words.
Redundant and boring turns web searchers off. In addition, never use the same blocks of text across different pages within your domain or domains. Search engines discourage this repetition and lack of diverse content.
Can I Use Articles From Other Authors without Breaking the Rules?
Yes, you can, if you credit the source with appropriate acknowledgements:
* include the website title
* include the website link
* include the author’s name
* reprint the article according to the source’s instructions
What’s the Most Important Point to Remember Concerning Content?
It’s vital you remember that all content on your website must offer value to your visitors to be beneficial. This means beneficial to them in terms of gaining important new knowledge. It also means beneficial to you in helping you grow your audience for your writing and your business.
There’s nothing to fear in using content on your site, whether you or someone else writes it. Give your website the same fresh articles that you supply publishers via article marketing. In addition, access more on the duplicate content debate topic through a good article distribution service. The best ones have EBooks rich with tips on how to use content properly and build your online reputation.
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