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The 4 Essential Qualities Of A Profitable Blog!

Many people dream about the day when they will start enjoying multiple streams of passive income from their own blog.

The problem is that very few know what it takes to actually start a blog that will make their dreams come true.

We have all been there. If you are like most people that I talk to and meet in various forums on the internet, then you have probably felt the frustration that comes from not being clear on exactly how to set up a profitable blog.

Not knowing where to start or what you need in order to get started can leave you feeling really unmotivated.

So fortunately, in this article you will discover the 4 essential qualities your blog needs to have in order for you to have a successful blogging business.

If you really want to make money online your blog MUST have these qualities otherwise you will waste your valuable time creating a blog that only empties your pockets through hosting fees!

So let us get into it!

1. The first quality your blog must have is good content that really helps your readers solve their problems. You have probably heard the saying that Content is King. On the internet, that is absolutely true.

The reason for this is that the internet is really made up of lots of content. Think about it. Google is such a huge company because it helps you find the content you want.

So make it your aim to provide great content that really educates your blog visitors and leaves them feeling like they have they have gained something after they leave.

If you do this, you will develop a great reputation and eventually become an authority in your niche.

Great content will also help you presell your products and services to your visitors. In other words, they will become warmer to the idea of doing business with you because of the high quality free content you have provided them with.

The flip side of the coin is that poor content can hurt your business. If you give advice that just does not work, people will not trust you and you will fail faster than you can say Bankruptcy!

So make sure your content is absolutely great.

2. Secondly, your blog must target your audience. If you seriously want to make money through blogging, let your blog speak to your audience.

What this means is that your headlines and your titles should clearly show your readers what benefits they will get from reading, watching or listening to what is on your site.

In other words, your visitors must relate to your headlines and titles. In order for this to happen, you will need to learn how to create headlines that have emotional impact.

For instance if your blog is about weight loss, then you may want to have an article, video or podcast with a headline like, 3 Easy Ways to Lose 25 Pounds In Less Than 30 Days Even If You Have Never Lost A Single Pound Before!.

If you have weight loss challenges then this headline would probably grab your attention and make you want to know more.

So it is vital to learn how to speak to your audience by using emotional impact headlines.

3. Thirdly, it is critical to make sure your blog looks credible. Nothing scares away people faster than a blog that does not have a credible, trustworthy look and feel.

If they cannot trust the look, they cannot trust the content. So for example, try to use colours that are suitable for your audience.

If your audience is predominantly made up of frustrated young men trying to build a six pack then using Pink would not be a good idea! Colours like blue, black, grey and white would be better. Can you see that?

Also try to make the content as easy to read as possible. So your paragraphs should be no longer than 5 sentences. Some very experienced online marketers even suggest 3 sentences.

Avoid grammatical mistakes at all costs. Too many mistakes such as poor spelling will make people distrust you even if you know what you are talking about. Hire a proof reader if you have to.

The advantage of making your site look credible is that other sites will then want to link to it. And this will only increase its rankings in Google and other search engines.

So do not be afraid to make your blog look like the major authority in your industry.

4. The fourth thing your site should have is a hook. By this I simply mean that your site should have something unique about it that gets people to come back over and over again.

For instance you could create a weekly newsletter that people subscribe to. This way you have an excuse to email them every week to provide them with great content and encourage them to visit your site to learn even more.

This alone can double your online income.

Other hooks you could have are video tutorials or free ecourses that you constantly update. This way, people will keep coming back to see what is new.

There you go!

You now have 4 powerful proven tips for creating a profitable blog. Here are a few action steps you can quickly take to setup a blog that has the qualities we have just looked at.

1. Write down the MAIN aim of the blog you intend to set up. For example, to help mums make money at home.

2. List the five most important things you need to talk about on your blog in order to achieve your main aim. Those five things should be based on the next point.

3. Write down a list of 5 to 7 keywords that you know people in your niche (industry) are already searching for and use them sensibly throughout your blog content.

4. Decide what type of hook you will use. Will it be a newsletter, podcast, free ebook of the day or something else? Write it down.

5. Find a good software program and use the above points to create your own profitable blog. I suggest you use It is 100% free and you can have your blog up and running in minutes!

If you stick to the tips laid down in this article you will be way ahead of most people trying to make money online today.

You will be able to set up a blog that has the potential to provide you with the online lifestyle you desire.

And THAT, is an Awesome thing indeed!

You can learn more about blogging and various effective internet marketing strategies at:


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