Marketing Review

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Technorati Is for Bloggers

If you have ever tried to search blogs, you’ll appreciate Technorati. Technorati is the first Internet search engine for searching blogs. But that’s not all Technorati does; it’s a media company that provides community and services for bloggers. Through its social advertising network, this innovative search engine introduces blog content to millions of consumers around the world.

Technorati collects, organizes, and distributes blogs. It tracks the authority, influence, and popularity of blogs as well as the leading topics. Technorati indexes 1.5 million new blog posts every day.

How does Technorati do it? It looks at the tags authors place on their sites. Tags are category labels; bloggers use them to make it easier to find blog posts, photos, and videos by topic or category. Tags help search engines categorize the search results.

Technorati is watching your blog! When you add posts or articles, link to another blog, or receive links back to your blog, Technorati indexes this information and then ranks your blog. Technorati ranks based on authority, which for its purposes is the number of unique blogs that have linked to your site in the past six months.

The best way to improve your Technorati rank is to write interesting content in your niche so other bloggers will link to your blog. The ranking is a measure of how far your blog is from the highest ranking blog. So, the smaller your Technorati rank, the closer you are to the top, which is where you aim to be.

Why does this matter?

First of all, if you are looking for blogs on a particular subject, Technorati can help you find them. Remember, it sorts through blogs by category, saving you hours and hours of frustrating searching.

Technorati can also be a big help if you want to improve your blog and get more traffic to it. Blog authors can use the Technorati search engine to find other blogs in their niche, make new contacts, expand their networks, and exchange links. When you exchange links with blogs that have high authority, you improve your authority.

Blog owners can also use Technorati to keep on top of their competition and see what other blogs in their niche are doing. By discovering what’s popular, bloggers can encourage visitors by adding the type of content they’re looking for. It’s a great way to come up with ideas for ebooks and articles.

Technorati also has an advertisement-targeting platform that connects brands with blogs on topics relevant to their products. Ads, of course, are a source of revenue for blogs and the more relevant the ad to the blog, the more traffic and revenue it will generate. If you want to increase traffic to your blog, Technorati is a very useful tool.

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