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Technological Advances To Use In Your Trade Show Booths

Today’s technological advances make it easier than ever before for marketers to connect with customers or gather leads. If you’re looking to make your life easier and reduce stress when you’re exhibiting with your trade show booths, consider adding one or more of these technology advancements to your exhibit. Advances such as event planning software, video monitors and even lead capturing systems can all help make your event run more smoothly. Here’s how to use them.

How Event Planning Software Can Help Your Business

Staying organized throughout the entire process can be difficult. There are a lot of things to think about — including how to manage your leads. Event planning software can help you stay organized and on top of leads. Look for one that will automatically send an email or a text back to your sales staff in the office whenever a new lead is added. This immediate contact can help ensure that your company is the first one to follow up with a potential customer, impressing them with your attention to detail.

Some types of event planning software will also send out an email to everyone who visited your trade show booths. This can help keep your company in the attendees’ minds, even if they don’t have an immediate need for your product or service.

Attract Attention To Your Trade Show Booths With Video Monitors

Even if you have the best sales representatives in your industry, they may not be able to contact everyone when they immediately enter your trade show booths. If your exhibit is quite crowded and your staff is busy, attendees may have to wait a few minutes before a sales representative can greet them. To help make their wait pass by more quickly, install video monitors throughout your exhibit. These monitors can highlight products or services or they can even feature testimonials from highly satisfied customers. No matter what type of information you choose to highlight with your monitors, make sure that the video is professionally produced.

Smart Phone Cameras Or Scanners Can Make Lead Capturing Easy

Lastly, make capturing leads easy with a business card scanner. If you’ve ever had to decipher someone else’s terrible handwriting, you know how difficult it can be! These scanners are inexpensive and they can instantly upload contact information and automatically add it to your email’s contact list, which can significantly cut down on the man hours required to manually type them into a contact list. If you don’t have a business card scanner, capturing leads with a smart phone camera is a good substitute. You can simply take a snapshot of their business card and instantly have all the information at your fingertips.

Smart businesses should use these technological advances right alongside their trade show booths. Whether they want to use event planning software to help ensure that hot leads get contacted in a timely manner, video monitors to help attendees pass the time or smart phone cameras and scanners to upload contact information, these are just a few of the tools that are available to exhibitors.

Companies looking for custom trade show booths in New Jersey can look no further than Skyline New Jersey (http://www.skylinenj.com/about). The company can create a one-of-a-kind exhibit that gets results. To see a gallery of displays from Skyline New Jersey, please visit http://www.skylinenj.com/.

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