Target Your Market Segment With The Right Promotional Products
We’ve got a detailed resource and articles section all about using promotional products but a lot of us don’t have much time to read through everything. So for those of you short on time, here’s a concise set of good reasons promotional products can help you and your business or organisation grow.
How are you acquiring new customers?
* Try including an item in your direct mailings
-They may chuck your letter away, but they will likely keep the item.
-Done correctly you can expect a higher return on investment through higher response rates.
-Surround them with promotional items to build strong brand recognition.
* Try offering a free gift to direct mailing responders
-Increase conversion rates by giving them extra incentive to reply.
-You can limit it to the first 50 responders to save money and make it time sensitive.
-Incentives can be easily added on all mediums from post to emails.
* Try offering a free gift to anyone that registers on your web site
-Encourage sign ups and get those visitors to convert into registered customers.
-Offer a free gift for first time buyers online.
* Try encouraging your existing customers to refer their friends, family and associates to you
-Encourage word of mouth advertising – the most powerful form of advertising there is!
-Offer a free gift to anyone that refers a new customer to you.
-Can be more cost effective then simply offering a discount on their next order.
How are you keeping the customers you have and enhancing sales promotions?
* Try offering a free gift on their next order
-Include an incentive in your eshot to your customer base
-Include a flyer with each order you send out promising a free gift on the next order.
* Try offering a free gift for orders over a certain value
-Increase your average order value by encouraging customers to order a little more each time.
* Try offering a free gift to shift old stock
-Clear your warehouse more easily and add an incentive to sell your old stock.
* Try introducing a new product line or service with a gift
-Generate an early interest to get the ball rolling on a new product
-Offer a free item for the first 50 orders of a new product or service.
-Getting an early rush of sales can help you and your colleagues feel more confident about a product.
How do you enhance your presence at trade shows?
* Try including a gift with your invitations
-Either include a free gift, or promise a gift if they visit you at the show
-Send one half of a gift set with the invite, with a promise to receive the other half when they visit
-Make it time sensitive and limit a gift to the first 50 visitors to create an early buzz.
* Try using must have items to give away at your exhibition booth
-The more interesting the item you give, the more you’ll attract to your booth.
-Leave an impression on people so they remember you easily making follow-ups go more smoothly.
* Try sending out “Thank you for attending cards” with a promotional item
-Increase goodwill and trust toward your company or organisation.
-Improve the chances of converting your sales leads into real orders
How do you improve your public relations activities?
* Try supplying the local community and charities with needed promotional items
-You can help out, and spread your brand name at the same time
-Talk to your community and discover what their needs are so that you can supply something that’s appropriate.
* Try sponsoring local events
-Supply prizes for sports day events and you can also supply fund raising items too.
-You can also supply items they may need for the day, such a paper cups, and plates, all imprinted with your logo.
* Try supporting important causes
-To help encourage people to donate you can offer a number of imprinted items to anyone that gives.
-Promote your company using eco-friendly promotional items to show you care about the environment.
* Try supporting educational programs
-Supply items to schools for the many awareness days that come about every year.
How do you motivate your staff?
* Try rewarding your employees to recognise their achievements
-Recognise accomplishments, desirable behaviour, fulfilment of goals, extra effort, innovation and leadership with promotional gifts
-Increase morale and make your employees feel appreciated.
* Try awarding your sales team
-Have different prizes for most sales value, biggest order, most orders etc.
* Try enhancing training sessions
-Help employees buy into the process
-Award prizes during the sessions to increase attention and make them more fun.
* Try recognising special events
-Use promotional gifts to celebrate anniversaries, retirements, special personal events and welcome new employees.
For further information, please visit http://www.image-logo.co.uk
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