Marketing Review

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Small Space? No Problem! Making A Big Impact With Small Displays

While it’s not uncommon for trade show displays to be quite large, many smaller events simply don’t have the space to bring a 10 x 10 or 10 x 20 trade show exhibit. Instead of forgoing these smaller events, learn how to make a big impact with a smaller display. You might be surprised at just how effective small exhibit elements can be.

Use Banner Stands And Table Top Displays

Banner stands and table top displays can help create a powerful exhibit, but they don’t take up a lot of space. Banner stands are available in a number of designs, including retractable styles that feature a double-sided graphics panel, which is ideal for smaller exhibit spaces. Another reason that banner stands are so attractive for small spaces is that they have a little footprint, meaning they won’t take up much floor space.

Table top displays are designed to sit atop tables. The most common type is a pop up display that uses a graphic panel that stretches across a frame. These exhibits are easy to set up and will simply pop into place. It’s possible to have custom graphics created for these pop up displays so that you can tailor your marketing message to fit your company. Other types feature display boards that are covered in a fabric. Hook and loop tape sticks to the fabric, allowing companies to create a different custom display at every event.

Forget About Text

When you’re designing your graphics, you might be tempted to cram as many words as possible onto your graphic panels. While it’s true that text is important, a small space isn’t the place to include it. Instead, keep your graphic panels as text free as possible and include a longer marketing message in take away items like promotional brochures and other printed materials. Your visitors will only have a few moments to take in your messages so you’ll want to make them as clear and concise as possible.

Use A Custom Tablecloth

To help create continuity in your trade show display, use a custom created tablecloth. These tablecloths are available in a variety of colors and can be imprinted with your company’s name or logo. One additional benefit of using a tablecloth is that you can then use the space underneath the table to store the cases for your banner stands or other display elements without cluttering up your exhibit space.

Don’t Clutter Up Your Table Top

Clutter is the enemy of a small display, so make sure that everything has a designated spot. Instead of putting literature like brochures and flyers on your table, place everything in a vertical, free-standing literature rack. If you have promotional giveaways like pens or notepads, place only a few on the counter at a time to minimize clutter and make giveaways seem limited.

A small exhibit doesn’t have to be any less effective than a larger one. If you’re worried about exhibiting in a small space, don’t be! Instead, use smaller display elements like banner stands or table top displays wisely and you might be surprised at how big of an impact you can truly make.

Companies looking for custom trade show displays need look no further than Skyline New Jersey. The company creates one of a kind exhibits that get results. To see a gallery of portable displays, including banner stands in New Jersey (http://www.skylinenj.com/New-Products/), please visit http://www.skylinenj.com/.

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