Sitemap Creation and the Average User
Sitemap Creation and the Average User
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Sitemap creation is one of the most valuable assets that you can create on your website. When you envision the average user, they are strapped on time, they want the information that they want right away, and they aren’t very patient. Sometimes the easiest way to find what they are looking for is to check out the sitemap. The sitemap gives the user a complete linked lay out to your website and offers them simple shortcuts to finding exactly what they came in there to find. A website that is simple to use, easy to find, and gives the user complete control of how long they are there to find what they need wins in the popularity contest.
Sitemaps also help significantly with keyword optimization. When you link your sitemap, you are able to select the appropriate keywords right into the search engine and you are more likely to bring in more users who are specifically oriented toward finding information.
A really good sitemap is easy to find and offers the user a helpful self sufficient tool for finding the information they are seeking. The sitemap should be based in simplicity. The more fluff and visual enhancements you add the more complicated it becomes for the user to really engage with it. Make sure that your tab actually reads “Site Map.” Changing the terminology will give many users the impression that you don’t have a sitemap and they will move on quickly if they can’t locate what they want.
Most sitemaps are created with links to the web page that it is dedicated to, and doing something simple like creating a keyword laden sentence to attract both the search engine’s and the user’s attention giving explicit information about that page simplifies the process while making full use of the opportunity.
Make sure that your home page has a direct link to your sitemap. In fact, it is optimal for each and every web page to contain a link to the sitemap and vice verse. This way the user can find what they need no matter what web page they landed on when they clicked the link on the search engine and they can go straight from the sitemap to the web page they are interested in.
One of the most simple and effective time savers that users appreciate is a simple color change of links. Once the user has already visited a web page, the color of that link on the sitemap should change in order to indicate that the content has already been viewed. This very simple step makes your sitemap twice as user friendly.
Indexing your sitemap with search engines creates an easier format for the search engines to pick up on your web pages. Since web pages are the key to bringing your web site to the search engine’s attention, the sitemap is like a secondary coverage. By indexing your sitemap, you are creating a basic overhaul of the entire website so that when the search engine spiders out to find the relevant information, your sitemap will show up and give the search engine a key factor to bringing the appropriate web page in front of the user.
The more user friendly you can create you sitemap, the better. User friendly means something different to everyone. It is often a good idea to go back to the basics. Pretend that your users have little to no information regarding how to surf the internet and you will be able to cover all the key points. Make sure that your sitemap is both user friendly and search engine friendly.
Pay particular attention to the order that a sitemap is presented. It should follow the flow of the web pages I a natural and logical order. Any time you add web pages or rearrange your web pages, check in with the sitemap and ask yourself if it makes sense. If it doesn’t make sense, go back and revamp it. Use your sitemap as a method of checking in on the natural organization of your entire website. If the sitemap doesn’t make sense, your website won’t.
Make sure your sitemap adds simple and directive methods for users to contact you, for instance a “contact us” link, an easily identifiable home page, and a simple and easily identifiable “about us” page. These are the most commonly needed web pages when users are trying to find out information. Having a direct and simple link to a clearly identified “order form” page makes it easier for customers to order material if you are there to create sales.
Sitemap usage is becoming more popular because more and more people are realizing that they can save a lot of time by simply visiting the sitemap. Of course, the more directive you make it, the easier it is for your visitors to do what you want them to do. If you have an order page, adding a sentence under it that simply states, “click here to take advantage of our special offer” you increase the likelihood that your users will opt for that decision.
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