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Setting Up A Business Booth For A Trade Show? Look Like A Pro By Avoiding These Rookie Mistakes

Are you currently in the process of setting up a booth for a trade show for the very first time? Congratulations! Tradeshow displays are one of the best ways for an organization to make a major (and lasting) marketing impact on their targeted client demographic. Businesses in virtually every industry and vertical have long since relied on this proven promotional tactic to entice the masses to step up to their booths and banners stands and get an up close and personal look at what their business has to offer. Sounds like a marketing home run, right?

Success With Tradeshow Displays Requires Strategy And Focus

Well, yes and no. While setting up a booth for a trade show does deliver countless benefits such as face-to-face customer engagement, affiliation and partnership opportunities as well as ample chances to eyeball the competition (totally fair game during an event!), reaping maximum benefits from tradeshow displays does require some pre-event strategizing and at-show focus. All too often, business leaders simply (and wrongfully) assume that they can set up their banner stands and tradeshow displays and flip the switch to “auto-pilot” and sit back and wait for the leads to start rolling in.

Know Which Missteps To Circumvent For Optimal Return On Investment

Fortunately, just like any promotional initiative, there are some key rookie mistakes that businesses can avoid right out of the gate to help ensure success. If you’re ready to start taking the marketing arena by storm never:

Overdo it with your tradeshow displays: Companies that flaunt for the simple sake of flaunting can be a major client deterrent. Nothing can repel potential clients faster than seeing booths and banner stands that scream “BRAGGART!” While a few eye-catching bells and whistles are nice, make sure most of your exhibit stays focused on informing the crowd.

Underdo it with your tradeshow displays: Nobody likes a cheapskate. If your booth for a trade show looks like something out of a time machine, update it! Remember, this is the first impression many clients will have of your company; you must look financially stable and relevant at all times.

Wing-it with your pitch: Even the most articulate and persuasive salespeople find that pitching to the crowds at a marketing convention is an entirely different approach than cold calling, appointments, etc. Always train your team (you can even hire an outside provider who specializes in convention sales tactics) to ensure that they are prepared to best represent your organization no matter who peeks into the booth.

Miss an opportunity to check out the other exhibitors: All too often, rookie exhibitors feel like they have to be chained to their tradeshow displays at all times. Yes, there should always be at least 1 or 2 staff members manning the exhibits, but it’s important to always make sure your team has the opportunity to walk around and check out the goings-on during the function. As previously mentioned, checking out the comp is an event-approved benefit and should always be a priority when attending. However, chances are, there are also a multitude of non-competing businesses there as well; make sure that you and your team make the rounds and network, network, network!

Looking for a booth for a trade show ( that will make a lasting impact? You need Skyline Exhibits. Choose from their award-winning line of banner stands and tradeshow displays for a personalized look guaranteed to make a great first impression. Contact the company today to hear more at!

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