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SEO Versus SEM – Choosing The Right Method For Marketing

When it comes to choosing between two components of Internet marketing, many find the task arduous. There are so many pros and cons that need to be balanced out that the average marketing agent ends up doing one or the other for a long period of time with favorable results. The short answer is that they both are very much the same in the way they can produce results. Even with favorable results from time to time, there is still some debate in regards to SEO versus SEM. Figuring each out requires a bit of thought. Consider the following ideas that will help shed light on the issue.

SEO – Search Engine Optimization is one of the most used components of Internet marketing on the web today. It is a combination of coding updates and offsite linking strategies. The first effort is a matter of updating and optimizing all the code within the backend of a website or blog. When this is done right, the search engines start to take note and start adding the pages or posts to the search database. This is an important step moving forward. Secondly, offsite links need to be created or even purchased. One way backlinks from authority websites as well as reciprocal links need to be established. The more backlinks you can get with authority websites, the better the page rank a site can get, which translates into favorable traffic and conversion rates for affiliate marketing, ecommerce stores and more.

SEM – Search engine marketing is one of the many methods that people are using to display sponsored information to others. These sponsored links are placed as advertisements before every search query delivers the results that are requested by users. The cost of this varies by keyword and bid. An auction style system is often times in place, and an ad will only be shown if the price is right. If a person clicks the ad, the owner of the site and campaign will pay a fee. The fees go from pennies on the dollar to several thousands of dollars per click. If no one clicks the link, you don’t pay a dime. The reason this is so popular is because it will get you beyond the number one spot in Google, it will place you in a subsection above the #1 in a very attractive area of the site to ensure that it’s getting the attention it deserves.

The final answer on SEO versus SEM is a simple matter of what the overall goals of a website are. If the webmaster’s plan is to create targeted traffic that is free, than SEO takes the crown. If the plan is to pay for targeted ad placements than SEM wins. However, amidst the debate as to which is better, one can simply combine the two and get a really good solid foundation for the future. The two together can be an unstoppable force, and than when adding SMM (Social Media Marketing) the hits can rise up exponentially. You’ll want to consult an expert for this, if you’re serious about getting more attention on the web for your sites.

If you are looking for information on SEO, SEM and SMM, click on the link. Or you can visit http://www.mybrokeepersmm.com/

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