SEO Tips for Small Business Website Owners
The old saying, “Content is King” now needs to be altered to “Unique Quality Content is King”. Website traffic is worthless if your website visitors do not stick around quite long enough to be converted to potential clients. I believe that the modification of algorithms in the past few years and the downward shift in overall PR for a lot of web pages is more than just short-term adjustment.
In addition, I really do believe that Google and other major search engines are banning website owners not unless they provide unique quality content. As well as I believe that a lot of websites that are establish and tweaked intended to just trick search engine spiders are being caught and quickly de-indexed them and banned them in their database as a result. Search engine are redefining algorithms and the PageRank range every now and then.
Small business website owners really need to comprehend the best and appropriate practice SEO methods. In this article, I am providing a few but very useful search engine optimization pointers that can help out. These are favorite meal of the search engine crawlers and following this list to practice ethical optimization to stay away from getting your website banned from search engines.
Here are a few ethical Search Engine Optimization strategies to consider:
1. Your keywords or key phrase(s) in your web page title.
2. Your keywords in the Header Tags.
3. The Age of Your Website Domain.
4. The Size of Your Website (Bandwidth).
5. Quality Back Links (inbound links to your web pages).
6. Keywords in Text Links (Hyperlinks).
7. High quality and very unique website content.
These are the deceptive or unethical SEO practices you must refrain from doing:
1. You should not affiliate with just advertising pages. You need unique and fresh content.
2. You should not over-optimize your web pages. It certainly won’t help you at all and this may cause confusion to your website visitors.
3. You should not engage link schemes, inbound or outbound. Black hat practices will back-fire you in the end.
4. You should not use identical content hosted on two separate domains (mirror sites).
5. You should not engage with plagiarized content. It is indeed illegal, and search engines can easily determine.
6. You should not make foul language or content that will cause internet flame (Flaming).
You should only take advantage of the best and ethical practices (White Hat) and refrain from doing negative or deceptive methods (Black hat).
Mike is an expert in local advertising. He owns SeoVida, which is a leading online marketing company for local businesses. SeoVida offers free local search engine marketing as well as online marketing courses. Check the website and join now: http://www.seovida.com
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Good, succinct points Michael. I think many businesses these days are pushing the ‘ethical envelope’ and need to be careful, as the search engines are getting smarter and smarter. Eventually, SEs will be smarter than us humans and be able to see who the ‘true’ content kings are.