SEO, It’s not just for Nerds Anymore!
With all the talk about search engine optimization, those who are unfamiliar with the premise can only glean tidbits of information to conclude if SEO is a perfect fit for their business.
With the competitive online landscape changing daily and new and improved competition that are more technically savvy than ever before, businesses lost in the marketing methods of yesteryear hardly stand a chance against those who understand the power of syndication.
Search engine optimization is based on two principles. The first is (1) on page optimization and the other is (2) off page optimization.
On page optimization involves the structure of your website’s information architecture, the content and topical continuity of your pages, the relevance of the page to the preferred keyword and / or keywords the page in intended to rank for and how structured the page is in correlation to other tiered or “themed pages” within the website’s construct.
Based upon the continuity of the programming platform, content management system (such as WordPress, Drupal or Joomla) an individual is easily able to publish and syndicate content easily through RSS feeds (really simple syndication) which is built into these platforms, as a by-product of content creation.
The main factors for producing rankings when considering the “on page elements” are based on the theme or continuity between (a) the title (b) the meta description (c) the h1 tag or topic of the page (d) the internal links (anchor text) linking to or leaving that page (e) as well as how connected that page is by either primary navigation, secondary navigation or sitemaps (to aid search engine crawlers in discovering the content).
After that is all said and done, the focus should be promoting your newly created content to reach a point of citation through peer review and appear as a worthy destination (based on votes, links, exposure or citation) from other respected websites, blogger’s or authoritative sources relevant to the topic.
Topical relevance is paramount for signifying authority and it is this domain or page level authority which allows a page to become buoyant in the search results and rise to the top 10 results as a conditional response of the algorithms weighting methods that assess the on page and off page metrics.
The key to promotion is finding passionate communities or individuals who are already seeking products or services such as your own and then incorporating persuasive writing, benefit rich-content to entice them to engage your value proposition and direct them to a targeted conversion funnel (which is the desired action for that page).
Understanding that exposure is great, but ROI (return on investment) is even better, so, you may have to create multiple tiers within your campaign to embrace a holistic online marketing approach.
You may use RSS syndication, video optimization social media engagement through Facebook, Twitter, Digg and other online properties to create exposure, but ultimately you should still have a blog or specific landing pages to funnel the collective focus to critical pages that are designated for search engines and ranking for specific keywords and key phrases.
The most savvy and sound your foundation, the broader footprint you can make with your digital medium to embrace your target audience and facilitate conversion (sales, sign-ups for newsletters, lead generation, etc.).
Jeffrey L. Smith is the founder and CIO of SEO Design Solutions Search Engine Optimization company. http://www.seodesignsolutions.com/blog/
The firm offers internet marketing services and Search Engine Optimization for businesses of all sizes, as well as offers SEO tips and tactics at their blog.
Service Availability: Most services reviewed by this websites are available in the United Kingdom. This includes the following cities and their surroundings: London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Edinburgh, Liverpool, Manchester, Bristol, Wakefield, Cardiff, Coventry, Nottingham, Leicester, Sunderland, Belfast, Newcastle upon Tyne, Brighton, Hull, Plymouth, Stoke-on-Trent, Wolverhampton, Derby, Swansea, Southampton, Salford, Aberdeen, Westminster, Portsmouth, Oxford, Newport, Norwich, Cambridge, Gloucester, Bath, Canterbury and others.
Looking For More Information?
Make sure to explore other articles in the Adsense category or contact us to suggest a website or a service to review.
|
|
SEO helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to generate better business.
That seems excellent though i’m just still not so certain that I favor it. At any rate will look even more into it and decide for myself!