SEO for Bing and Google
SEO for Bing and Google
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that specializes in search engine marketing.
Find out more about Search Engine Marketing at http://www.optimalonlinemarketing.com/
Bing is the latest search engine platform by Microsoft. MSN or LIVE is history. Today, Bing has gained quite a number of new followers when compared its predecessors. If you log on to Bing, you can see that it is trying to differentiate itself from Google. It claims to be the first decision engine as compared to others.
I tried searching on Bing and found that it delivers either highly relevant results or something less. I believe Microsoft has really spent the resource and effort on their search algorithms. If they want to be in the search business, they must start delivering relevant results.
So for us search engine optimizers, what lies in the future when it comes to SEO for Bing and Google? In early June, Microsoft releases a statement stating that SEO is still SEO and Bing does not want to change that. Although the design of the engine is very different from others, I believe the foundation of ranking high on Bing is pretty much the same as what we used to know. SEO is about making your pages as relevant to what the searchers are looking for. So if we bear this in mind, we can definitely score well on Bing.
The team from Bing also emphasizes that good content and website design is the key to rank well on Bing. This means that what applies to Google also applies to Bing too. Recently, Microsoft announces that they have merged with Yahoo and from 2010 onward, Yahoo search will be powered by Bing. So instead of optimizing for 3 different engines, we are now focusing on Google and Bing + Yahoo. After I did a check on some of my rankings on Yahoo, they are ranking well on Bing too. This is definitely good news to us.
Although the Bing team does not reveal much other than empathizing on content and website design, I believe link building still plays a very important role when it comes to Bing SEO. So no matter what, do continue to build links consistently.
It is still early to say that Bing will become a strong number 2 in the search engine world. They need to produce relevant search results in order to avoid turning off searchers. Although Bing has captured a substantial number of traffic since its launch, the rest remains to be seen. So now is the time to find out more about Bing optimization and prepare your website for the future.
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