SEO and in Community Links
SEO and in Community Links
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Linking is the main route to any type of SEO success, however simply getting those links is not going to be enough to increase your rankings, you need to know how and which links are going to give you the most boost for the keywords you are targeting. Many webmasters simply think links from anywhere are going to get the job done, or even links from high page rank sites. It is advisable to look for authority sites to get your links from but it is far from the most important factor.
Google is always on the hunt for relevance, that is ultimately what they want to give the end user a relevant website result. So getting links from any old site are no good unless they are relevant to the keywords you are targeting. So how does Google go about assessing relevance, well no one knows for sure, however there are a few things we can logically come up with.
The title tag of any given page is a great sign of relevance, if the page you are receiving a link from is using your keyword in the title tag this will pass on major amounts of relevance. Also if your keyword is used to anchor the link this will also pass on a good amount of relevance. In fact many sites rank highly simply by having enough anchor text links pointing to their page.
The real trick to getting great links is to think to yourself, where do my community hang out? Where do those people who are interested in what I do spend their time and ultimately which sites do they run? Your page will rank better for any given keyword if the links that point back to it are relevant to your niche, not just keyword specific but broadly relevant.
When Google returns a result it does two things, it looks at your overall link popularity between pages, once it has narrowed down the relevant results it also looks how many of those shortlisted sites links to you, the more community links you have the higher you will rank.
When we talk about community were not necessarily talking about your social networking buddies were talking about pages that show up for the keyword you are targeting. When these sites start linking back you will see much greater success in your SEO strategies and rankings will increase accordingly.
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