Postcard Profits vs the Google Fortune: How Will Your Small Business Market Itself?
The Superbowl is quickly arriving, and even if you’re not a sports fan in general or a football fan in particular, the Superbowl has one thing that everyone in the family can enjoy – commercials. A thirty second ad spot for this year’s Superbowl will cost you 2.8 million dollars, but it will also guarantee you one hundred million captive viewers – a no brainer for companies like Budweiser, Sprint, and Doritos.
But what if you can’t afford a Superbowl commercial? What if you can’t afford any kind of commercial? If you are a small company looking for ways to market your services to a large audience and TV just doesn’t seem to be in the budget, what are your options?
Well, I think we can all safely agree that gone are the days of taking out newspaper advertisements. Even if you love reading the newspaper, as I do, a basic black and white ad in the bottom right hand corner simply isn’t going to get you the attention that your company is craving.
The obvious choice for most companies these days is going after the Google fortune – online advertising. Millions of people use the Google search engine everyday, whether they’re searching for affordable Valentine’s Day presents or a new health insurance policy. Tapping into the wealth of daily internet users by purchasing ad space on Google has helped hundreds of companies get a leg up on their competitors. If going after the Google fortune sounds like a game plan you’d be interested in, simply check out the Google AdWords program to get started.
But what if your company’s target market isn’t necessarily cyber space savvy? Say, for example, that you sell a product aimed at the older generations that aren’t turning to Google for every daily need. Then are you simply out of options? Not necessarily. There is a school of thought out there promoting a concept referred to as ‘postcard profits.’ Postcard profits is a direct mailing system where your company would send postcard advertisements through traditional mail to your potential clientele.
While this is a fairly old school manner of marketing, the theory is that since the volume of traditional mail has radically decreased in recent years, there is a greater chance that your recipients would see and pay attention to this postcard advertisement. And this theory doesn’t only include those who are adverse to the internet. Some people believe that this is the best way of marketing to anyone – that we are so desensitized to online ads that snail ads will be far more effective.
The truth is that whether you decide to go after the Google fortune or rake in the postcard profits, there are many other options for your company’s marketing future rather than just television or radio. And if, after doing the research and crossing off the alternatives, you’ve decided that the only way to advertise your company is going after that 2.8 million dollar Superbowl ad spot, then you’re still in luck. Doritos is having a competition to see what at home team can create the best Superbowl commercial, which they will air for you on Superbowl Sunday. May the best team win!
For more info check out http://reviewopedia.com/workathome/postcardprofits-com-a-scam/ and http://reviewopedia.com/workathome/is-the-google-fortune-kit-a-scam/
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