The human voice is an unparalleled instrument for teaching, entertaining, and persuading. With its radio style talk and music offerings, podcasting extends the Internet’s options for communications beyond the written word.

A podcast is a digital recording of an audio file made available on the Internet for downloading onto an MP3 or other personal audio player. Podcasting exemplifies the leveling and populist qualities of the Internet because anyone who wants to say something can create and publish a podcast. All you need is a computer, a microphone, and an Internet connection.

Podcasts and SEO

Podcasts offer unique opportunities for marketing and for search engine optimization (SEO). Following are a few ideas for optimizing your podcasts and driving traffic to your sites:

1. Since major search engines are text-based, as a podcaster you need to put a text face to your podcasts. One way is to synopsize or summarize each show in text and blog about it, using prominent relevant keywords. You’ll want to link to the podcast from your blog.

2. The second strategy for creating text from a podcast is to transcribe an entire podcast or segments of a podcast for search engines. Braking podcast transcriptions into sections; each with its own web page and keyword-rich title– yields the greatest exposure for search engines. Link to the podcast from each of the pages. Specialized podcast transcription services offer SEO assistance along with their transcriptions.

3. Submit podcasts to podcast directories and audio search engines. By including text, podcast directories help make more podcasts search-engine friendly.

4. Enhance your podcast with a pre-recorded interview with someone with expertise relevant to your podcast topic. If your guest has a high-ranking website, ask them to link to your site and podcast synopsis page.

5. Differentiate yourself and your podcast to make your broadcast more link-worthy. Make your podcast rich in original content, useful, interesting. Talk about the latest products or happenings in your niche. Because podcasts are not restricted by FCC regulations or traditional broadcast formats and rules, they encourage original and interesting content peppered with variety and personality. Take advantage of it.

There’s also a totally different way in which podcasts help with SEO. Many podcasts give useful information about either SEO in general or ways to optimize your podcasts for search engines. Because podcasts are so immediate and up-to-date, listening to them is an ideal way to stay on top of new trends in the evolving world of search engines.

Podcast listeners

Podcast listeners enjoy the same freedoms as podcast creators. They can listen to whatever subjects interest them; movie reviews, news, music, food, technology etc… As a listener you can have your favorite podcasts automatically downloaded to your computer to listen to on your audio player. The ease and convenience of automatic delivery is similar to a magazine subscription. And, because podcasts don’t have to go through a publications process, the information you receive is fresh and new.

Combining blogs and podcasts

Because blogs are rich in content and contextual links, they are highly SEO-friendly. As audio files, podcasts are not so well liked by the text-based search engines. Blogs create an important link between podcasts and the search engines that can deliver traffic to sites. Using this association creatively is a key to getting maximize search engine benefit from your podcasts.

Podcasting is just one way of getting traffic to your site. Learn many more at http://www.trafficultimatumsystem.com

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• 4 Auto Pilot Traffic And Profit Strategies For Your Online Home Business

 

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