Pay Per Click Marketing: Are You Making These 2 Google AdWords Mistakes?
Google AdWords is an easy, inexpensive way to start generating traffic to your site. But, like any online marketing, there are “tips and tricks” that can turn a lackluster pay per click campaign into a “blockbuster” of a campaign. To that end, following are two common mistakes to avoid.
Use the Correct Keyword Match: Many new to pay per click marketers use a lot of the default options that appear when they set up their PPC campaigns. And, this is perfectly understandable. But, it may be giving you the best campaign ROI. Why?
For example, broad keyword matches usually bring less targeted traffic than exact match or phrase match. Exact matching is, bar none, the most targeted keyword matching option to use in Google AdWords. Hence, you’re much more likely to attract prospects who are ready to buy.
In addition to attracting prospects, you also want to repel some. Why? Because they may be the wrong type of prospect. Hence, they cost you money when they click on your ad. In this case, you would use Negative keyword match. This option allows you to specific keywords you don’t want your ads to appear for. Remember, you want qualified prospects who are likely to buy from you. Not traffic for the sake of traffic.
Negative keywords help you avoid this.
If you don’t know how to use advanced Google AdWords functions like this, it pays to invest in learning how to do so. Pay per click marketing training can teach you how to squeeze the most out of every PPC campaign you run using functions like “Exact” keyword match and “Negative” keyword match.
Modify Your Bids: Many Google AdWords pay per click marketers enter the content network without modifying their bids. This can cost you a lot of money. This again can be classified as one of those advanced functions that many PPC marketers don’t take advantage of, simply because they don’t know how.
When you enter the content network, you can set different bids for the content network and the search network. By not utilizing this function, you can wind up paying more per click than you have to. When you lower your prices on certain keywords, you will notice that while your clickthrough rate will remain the same as when you were paying the higher rate, your cost per click has been lowered.
These are just two of the many tips and tricks of marketing with Google AdWords that pay per click marketing training can help you learn to maximize your ROI.
Want to out perform your Google AdWords competitors and increase your profits? The AdWords Advantage Online Summit offers a free preview call that will teach you how to fast track your pay per click ROI. Get full details at http://www.AdWordsAdvantage.com and reserve your seat today!
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