Marketing Review

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New Trends In Trade Show Booth Designs

Trade show booth designs are constantly changing. New technologies and techniques help the industry evolve and certain displays for trade shows that were once popular might not be the most effective way to get a company’s message across anymore. Whether you’re planning on buying entirely new displays for trade shows or you just want to update your look with design elements like banner stands, consider incorporating these trends into your displays for trade shows and your sales pitch.

Take Advantage Of Multimedia Elements

One of the most recent trends in trade show booth designs is incorporating multimedia elements. From using tablet computers and business card scanners to instantly enter in a client’s contact information, to incorporating QR codes into your display, to using social media channels to connect with customers, multimedia can be easily and professionally incorporated into your trade show booth designs. Other multimedia elements include video monitors that continuously play a professionally produced video message, YouTube videos (it’s okay if these are a little more casual and produced in-house) or even an electronic sign that has a constantly streaming message.

Illuminating The Floor Or Banner Stands With Special Lighting

If you’re looking to really have your exhibit stand out, consider using one of the newest products for exhibitors — an illuminated floor. In the past, the floor that was used for displays for trade shows was simply there to help making standing all day easier for the exhibitor. However, recent advances in technology and improved trade show booth designs mean that exhibitors can take advantage of the floor space as well by including graphics and even lighting systems.

Additionally, it’s possible to use special lighting to highlight banner stands, literature booths and more. Whether you’re looking to use backlighting with your banner stands or spotlights for literature stands, the lighting possibilities are practically endless.

What’s Out? Boring Product Pitches

If you’re looking to bore the pants off your attendees, go for the traditional product pitch — you know, the one where an employee just talks about all the great things your company can do. Attendees are busy and they don’t want you to tell them about your company, they want you to show them. Instead of simply talking, put your product into their hands so they can play with it and see exactly what makes your company superior. It’s easier for attendees to remember your product or service if they can actively use it themselves.

If your company has a special software suite designed to help customers, have a few computers set up in demo mode so attendees can actually use the software. If you have a physical product, bring a couple samples with you for attendees. Being able to actually see, touch and use the product will help ensure that attendees remember your company even after you’ve taken your displays back to the office.

These are only a few trends for exhibits. If you’re interested in making a big impact at the next event you’re attending, learn more about other elements that are designed to help your company make a big impact.

Companies looking for Chicago trade show booth designs have a resource in Skyline Tradetec. Skyline has a number of different types of booths, and even banner stands in Chicago ( To see a gallery of displays for trade shows in Chicago, please visit

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