Marketing Review

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Make Your Custom Trade Show Displays Stand Out

Getting noticed is vital when you’re exhibiting at a marketing event. Chances are good that there are hundreds of other exhibitors and they’re all fighting for the same thing — face time with potential customers. While stunning, custom trade show displays can definitely help differentiate you from everyone else at the event, there are a few other things you can do to help your company get noticed.

Integrate Your Products Into Your Custom Trade Show Displays Whenever Possible

If you sell a tangible product, make sure that it takes center stage at your exhibit. If you can, work with the company that designed your exhibit and let them know that you want your product to be featured prominently in the design. If you provide a service instead of an actual product, consider having a spot dedicated to customer testimonials about the stellar service your business provides. This way you’ll be able to show how well you take care of your customers.

Many companies consider paying the event organizers a fee so that they can be a formal demonstrator and this isn’t a bad idea — if the fee is within your budget. However, many businesses, especially smaller ones, find that this demonstration fee is quite expensive and out of their price range. Instead, consider having a stage or demonstration podium integrated into your custom trade show displays. You’ll be able to command a crowd and you won’t have to pay thousands of dollars for the chance to show off your products.

Provide Treats For Your Attendees

It’s not uncommon for exhibitors to put out a small bowl of candy to help entice people to visit their exhibit. While there’s nothing wrong with this, you can’t really stand out if you’re doing the same thing as everyone else! Instead, look for a treat that no one else has. Considering having a local bakery cater your booth with some delectable brownies, cookies or mini cupcakes. Whatever you choose, make sure that the items are small enough for visitors to easily eat with one hand and without a plate. You’ll want to leave the other hand free to carry their belongings or shake your hand when you approach them at the exhibit. Make sure to have a small trash can stashed somewhere at your exhibit so visitors don’t have to carry about used napkins (or worse, throw them on the floor).

Use Special Effects Like Sound And Lighting

Depending on your event, special touches like sound and lighting can be quite effective at attracting attention. However, take care to not make your booth too loud or obnoxious — visitors will likely avoid it if your exhibit seems like it belongs on a nightclub dance floor. During setup, visit nearby exhibits to make sure that the music can be heard inside and surrounding your custom trade show displays, but that it doesn’t bother your exhibit neighbors.

While it’s true that good looking, dynamic custom trade show displays can help attract attention, don’t stop there. Work with your exhibit company to see what you can add to your display to capture, and keep, the attention of event attendees.

Companies looking for innovative exhibit ideas need look no further than Skyline Exhibits. Skyline can help customers create the right display from a number of different options, including custom trade show displays (http://www.skyline.com/about-skyline) that stand out in a crowd. To see a gallery of Skyline’s designs, visit http://www.skyline.com/.

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