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Letting Your Voice Be Heard With Niche Marketing

In 1899, Commissioner of the U.S. patent office Charles H. Duell uttered his famous misquotation. Over 100 years ago, this man said, “Everything that can be invented has been invented.”

Now those were some silly words. If they were true think about what we wouldn’t have today. There would be no computers, cell phones, jet airplanes, big-screen color TVs, antibiotics, iPods and the list is endless.

If inventions ceased to be created after 1899, the world would be a dull place to say the least. It is hard to pinpoint which of these inventions the world could not live without. It would appear that they all depend on one another. The most relevant of these inventions, however, in a strictly personal opinion, would have to be the Internet. The Internet has allowed for people to virtually discover the world and learn about the lives that lie outside their own.

As people discover their passions, they realize they’re not alone in the things they love. It is easy now to find someone a million miles away that has the same interests as you do. This is because the Internet provides a forum for anyone to say anything they please.

It seems as if recently, more outlets exist to help people experience the things in life that they love. In a way, everything is becoming more specific. To whom can we thank for this? Rapidly changing technology seems to be the facilitator here.

The Internet has made it possible to discover and further explore the things in life that we care about. Growing up during the time that the Internet took off, I feel as though the Internet and my generation have aged together.

People in their 20′s and 30′s have been able to watch the Internet take flight because we were alive before it and now we are alive with it. We have watched how so much that we did offline can be done online. We’ve watched print publications turn to the Web. We’ve seen how we can turn on our computers to do all of our shopping online. We have learned to video chat with friends in different time zones. We can read entire books, buy practically anything, talk to someone across the world, listen to any kind of music, and plan every specific detail of a trip to anywhere we please.

The internet has opened whole new worlds and whole new ways of life for us. It gives everyone a voice. Not unlike Andy Warhol’s saying that everyone can now be famous for 15 minutes because of the new media, now everyone can be someone because of the internet. We can make something all our own. We can write whatever we want on any topic whatsoever. The internet provides a spot for us to jot our thoughts and feelings down and show them to the general internet public or just a few exclusive internet friends. Free speech has never risen to such heights.

In the end the internet makes discovery simple. We can visit websites created by others and we make our own for others to visit. The world is more intimate due to the internet. Perhaps people’s differences aren’t so vast as once thought. Someone in Wales is listening to the same tune you are and someone in New Zealand just bought the same backpack you did online. The internet has brought us together in ways never before imagined and has crumbled many walls that used to stretch between us.

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