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Killer Email Marketing Tips: What You Need To Know To Grow Your Business

If you’ve marketed your company the right way at a trade show, you probably packed up hundreds of leads along with your table top displays. However, once you have these leads, don’t stop there. Use these tips to develop your list and you might be surprised to find out how fast your company can grow.

Take Advantage Of Giveaways At Your Table Top Displays

Giveaways are an excellent way to entice people to visit your table top displays, but don’t stop there. If you’re offering a drawing for a prize, or giving away amazing promotional items, make the attendees provide you with their contact information in order to win or receive something. You’ll have more people clamoring to visit your table top displays, which in turn attracts even more people to your booth. As a bonus, you’ll grow your list at the same time.

Create Great Content — And Share It

Once you have a list, you need to send something to your followers on a regular basis. If you’re not doing a monthly newsletter, get one started yesterday. However, don’t stop there. Offer a free, downloadable piece of content, such as a white paper or a webinar on your website, but make sure that visitors need to provide their contact information in order to receive it.

Use Social Media

You probably already have a Facebook page or maybe a Twitter account or YouTube channel. However, are you taking advantage of other social media sites? Pinterest and Instagram are some of the newest social media sites and businesses that aren’t utilizing them are missing out on major opportunities. While it’s not currently possible to capture email addresses from these sites, companies can use both Pinterest and Instagram to publicize offers that require users to submit contact information.

Get To Know Your Customers On A Personal Level

Although it’s possible to get to know customers when you’re around table top displays, it’s more difficult to talk to them on a personal level. If you’re interested in getting to know them better, while capturing email addresses, plan a cocktail party or other social event. Have a sign up sheet at the door in order to gather contact information or consider holding a drawing and using the raffle forms as a lead capture.

Encourage Your Customers To Share

From a very young age, children are taught that sharing is important and this continues well into adulthood. To make sharing easier, include buttons so your customers can easily share your information on social media sites and with their friends. Consider holding a contest for everyone who shares your content to encourage even more sharing. While you won’t automatically increase numbers on your marketing list, if your content is excellent, you likely gain a few this way.

Increasing your email marketing efforts can have a big impact on your lead list, as long as you approach it in the right way. Use these tips, but don’t stop there. Brainstorm with your staff to uncover just what else you can do to increase your customer base.

Companies looking for unique table top displays in Chicago ( have a resource in Skyline TradeTec. The company offers a number of different types of exhibits, including portable options. To see a gallery of displays, please visit

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