Internet Marketing Resource- How to Use Article Marketing
Internet Marketing Resource- How to Use Article Marketing
Cat Williams is an internet marketer and freelance writer who provides valuable advice about internet marketing resources. To learn more, go to her website at: http://www.internetmarketingfornewbiesreview.com/.
If you haven’t taken advantage of article marketing as an internet marketing resource, your website isn’t getting the attention it deserves. This form of promotion can work wonders for any business if you do it properly. Today we’re going to show you a few ways to get started, and then a few more to be successful.
Write Your Own or Hire a Ghostwriter
The first thing you have to figure out is if you’re going to write your own articles. If you don’t have time to do this, or you feel you don’t have the talent, then you can always hire a ghostwriter to do it for you. Keep in mind you’re going to want as many articles as possible out there to build traffic back to your website. This means it could cost an ample amount of money.
If you don’t have the funds it’s just as easy to write them yourself. Even if you don’t think you can write, just read some of the articles out there today. Many articles nowdays tend to have a personal, blogging feel to them where people personalize their experiences. So its more like writing to a friend then writing some serious article. Just make sure you are supplying the reader with accurate and valuable information.
Take Advantage of Search Engine Optimization
While articles are helpful, this internet marketing resource needs search engine optimization to be noticed. In a short explanation, your article needs keywords to get noticed. If someone types in the term “good healthy food choices” in a search engine like Google, a list of sites and articles will pop up. Your goal is to have your articles appear on that first page. This is done by optimizing each article with targeted keywords.
In order to do this you have to find the right keywords. There are several suggestions out there today for this internet marketing resource. You just have to find a term that is heavily used, and doesn’t have much competition. There are lots of sights that can help you do this. My favorite is Google’s adword tool. Once you find the keywords, sprinkle them throughout your articles. The current theory is that using between 1.5 and 3% ratio of keyword to text is best.
Time to Submit
After you’ve written your keyword targeted article, it’s time to submit them to different article directories. There are hundreds of them around the internet, but the best ones are those that have an ample amount of traffic. We recommend starting with Ezinearticles, iSnare, Article Alley. Read over the guidelines because some of them have special rules.
Utilizing this internet marketing resource will allow you to gain regular traffic, targeted traffic, and several new subscribers if you also use an email autoresponder. So whether you decide to write your own articles or hire someone to write them for you, article marketing is a very powerful internet marketing tool to get you lots of traffic and sales.
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