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How To Save Time With Your Company’s Trade Show Exhibits

If you’re working your company’s trade show exhibits, you know that it can be quite complicated and time consuming. Instead of stressing and spending hours planning out your exhibit, make an effort to save your company valuable time. Not sure where to start? Here are a few tips.

Find The Best Promotional Giveaways That Will Work For Multiple Events

Your attendees will surely expect some sort of promotional giveaway or swag. If possible, choose something that can work across multiple shows that’s simply imprinted with your company’s logo and contact information. This means that you won’t have to worry about throwing away any extras since you’ll be able to use them for shows down the road. Additionally, you’ll be able to save money by purchasing in bulk, and you’ll save time since you won’t have to worry about choosing and sourcing giveaways for events in the future.

Make Sure The Event Is A Good Fit For Your Trade Show Exhibits

Sometimes your company has attended an event for years, only to find that the attendees are no longer a part of your target audience. If this is the case, it doesn’t make any sense to continue to attend with your trade show exhibits. However, you should still find an event! The best way to do this is to call your best customers and ask which events they attend. Ask them what they like about each one, as well as what other companies exhibit there. Understanding which events you should — and shouldn’t — attend can help you reach new customers and widen your lead base.

Qualify Leads At Your Trade Show Exhibits So You Know Who To Call First

Leads are an important part of attending marketing events, however, you don’t want to focus so much on gathering these leads that you forget about asking thoughtful questions about the customer’s needs. When you spend a few minutes actually talking (and listening!) to customers, you’ll be able to determine if they truly need your company’s products and services. This means you’ll be able to focus your immediate efforts on attendees who have the greatest potential to become an actual paying customer for your business, and you won’t have to waste a lot of time talking to people who are casually interested in your company.

Use A Card Scanner At Your Trade Show Exhibits

Lastly, purchase a card scanner so you can quickly scan in business cards to gain contact information. Some of these scanners can even automatically send the information to a sales rep back in the office so someone can follow up immediately on a truly hot lead. Another benefit of scanners is that you won’t have to rely on deciphering someone’s handwriting — everything will be neatly typed and easy to read.

Marketing events can be quite overwhelming, but you can save valuable time by using these tips before and during the show. If possible, gather your employees and have a brainstorming session to see if they can come up with new ways you can reduce your stress — and your workload.

Companies looking for unique trade show exhibits in Cleveland have a resource in Skyline Event Services (http://www.skylinees.com/about). The company offers a number of different types of exhibits, from banner stands to island exhibits. To see a gallery of displays, please visit http://www.skylinees.com/.

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