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How To Perfect Your Trade Show Display By Scoping Out The Competition

If you think your trade show display only needs to communicateto convention attendees who you are and what your company does, you have it all wrong. Trade show stands should not only introduce you to new leads and new customers, but they should also help distinguish you from your competitors in the industry. By understanding your competition, you can learn to promote yourself more effectively to clients and grab a bigger percentage of the market share.

Trade Show Stands Or Pop Up Displays: What Is Your Competition Using?

You can and should check out the trade show display of your competitors. In fact, it might be a good idea to attend a couple of conventions as a spectator first. This way you can get a feel for what your competitors are already doing. At the very least you need to be able to match their trade show installation in quality, but the idea is to find ways to surpass their booth and make yourself stand out as the better choice for consumers. As a first-time vendor, you don’t want to let your competition put you to shame because you were ill-prepared. Check out booth display types and select one that is perfect for your business’s goals.

Research What Shows Your Competitors Will Be Attending

You should set up trade show stands at all of the events your competition will be attending, if at all possible. If you don’t have a trade show installation at a show and your competitors do, then your company’s business could suffer. Expos and conventions are a great way to get more exposure for your business, so to let your competition have virtually unlimited access to new leads is a really bad idea. Trade show display materials can be printed in bulk, and you can choose aportable trade show installation that you can transport from one show to the next without spending a fortune on redoing your setup and gathering materials.

Don’t Be A Copycat

The idea of checking out your competitors is not so that you can mimic everything they are doing. The idea is to be familiar with the way they approach their displays and then take your business a step further. Be innovative, creative, and think outside the box.Make it easy for booth visitors to see how your company offers them a more convenient, more affordable, or higher quality option compared to the other guys. While competing businesses are handing out two-color brochures, you could offer an interactive display or informational video that makes you look like an obviously better choice.

Understand That Your Competition Will Be Checking You Out Too

Don’t get too comfortable, and remember that your competition will be doing the same type of work to stay ahead of the game. Try to switch things up at each show so that they never know what is coming. If you have a particularly unique or innovative approach, keep it under wraps as best you can until the convention. If they get the scoop ahead of time, they will have an opportunity to match your ideas or come up with something even better.

Keep these points in mind, and you can stay ahead of the competition and grow your business more effectively.

Chris Harmen writes for the top manufacturers of trade show stands in New Jersey (, Skyline. From banner stands and portable displays to a custom New Jersey trade show installation (, Skyline always delivers.

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