How Do You Select the Right Trade Show to Attend?
There are several different trade show specific search engines available on the Internet. The Trade Show News Network (www.tsnn.com), Events Eye (http://eventseye.com), and The Tradeshow Calendar (www.thetradeshowcalendar.com) are just a few of the ones out there.
These specific trade show search tools offer very helpful filters for your searches; you can search for upcoming trade shows on these websites and filter for a particular industry, or you can look for shows in a specific geographical area, or shows with a minimum or maximum number of attendees. You can even look for shows that have a certain number of exhibitors.
Some of these trade show search engines will link you directly to the trade shows own website; others will want you to complete a free user account with them before linking you to the trade show website. Although that user account is free, you need to remember that by creating it, you have become a lead yourself.
If you do not want to become a lead, then you should be able to simply type the name of the trade show that interests you into a regular search engine (such as Google) and find your way to that particular trade shows website, so that you avoid becoming a lead for show management to use.
Utilizing a regular search engine such as Google may help you find trade shows you might have missed otherwise. If you type in your keyword along with a particular city or state, you may be surprised at what you find. You could also choose to take advantage of the Google Email Alert function, which would send you an email each time something new appeared on the Internet featuring your key words.
This can be a very helpful tool, because you will be notified with any news regarding that specific show, including changes in event schedules or locations, news releases regarding the show or specific attendees, etc.
If you are hoping to find an industry wide trade show, then searching industry publications may help you find those types of trade shows. You could begin this search with the media corporation that publishes industry documents. For example, which media corporation publishes your industry newsletters, etc.? Look at the home page on the media corporation website and find a link called Resources, Events, or Trade Shows. By clicking on these links, you should find more trade shows listed there that might be of interest to you.
What industry association does your organization belong to? Chances are good that the association sponsors at least one national trade show each year. If you visit the associations website, look for links such as Expo, Trade Show, Convention, or Conference to find out where both regional and national trade shows are being held. Do not forget that the association may have subgroups that should also have links on the parent associations website. These subgroups may sponsor their own trade shows as well that would be worth investigating.
Two final places you may choose to search are convention centers or visitors bureau websites. If you already know where you want to exhibit, then searching that citys visitors bureau or that particular convention centers website will likely deliver the information you need to register for an upcoming event. As a plus, the visitors bureau will also be able to provide you information about the city itself, giving you ideas as to where you might want to entertain clients or prospective clients while in town.
So, if you have decided to take the trade show route, now you know you have many different search options available to help you find the best ones for your organization.
Charles Dugan is the proud owner of American Image Displays, a 25 yr old family owned trade show supplies company. www.American-Image.com prides itself on providing tradeshow graphics that will help GRAB your customers attention, delivered faster than anyone else. Visit our blog at http://bit.ly/l6L6Gr for more trade show display tips and best practices.
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