How do I Find Out How Much Traffic My Competitors Are Getting?
When you’re trying to put together a great marketing campaign for your website, you need to realize that the work you do isn’t going to be all on your own site. An internet marketing tool which no serious marketer can afford to overlook is that of competitor research. You need to have an idea of what your competition is doing, and how well it is working, in order to be able to continue to form your own ideas about how to rise above them. Part of this is being aware of how much traffic is flowing to the competition’s sites.
There are a lot of tools out there that can help you get a better idea of how much traffic is going to the sites belonging to your competition. You could choose to just use one of these tools to get a snapshot of how the competition is doing, or you could do an in depth analysis of several of them in order to get the complete picture of where each of your competitors stands in terms of their traffic.
One tool that many people use to judge traffic by is Alexa. Alexa is a site that won’t tell you how many actual visitors a website is getting, but it will tell you where the site ranks in terms of total visits on the web. You can use this tool to compare the sites of competitors to your own which can give you a pretty accurate picture of how they’re doing on the traffic front. This is an easy to use tool which is employed by many people doing competitor research.
There is another service available which is called StatBrain. This is a service which says that they are actually able to provide the number of daily visitors that a site receives. If you feel that you need detailed numbers rather than a generalized picture, this is a tool you may want to look further into.
If you want to get a pretty accurate picture of the traffic a site is getting, you can also use the Google Ad Planner. You use the begin research tab to research the URLs of the sites that you’re interested in gathering data on, and you should quickly get a good breakdown of the traffic for that site. This isn’t
You should use these tools to help you understand whether you’re either surpassing, or falling behind the competition.
Scott Gallagher is an International Consultant for quality courier industry solutions. With exceptional knowledge of the Tampa Courier Service, Scott is also becoming an expert with Local Internet Marketing. http://www.naparex.com and http://www.scott-gallagher.net
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