How Article Marketing Is Still Capable Of Having An Impact On Your SEO Campaign
How Article Marketing Is Still Capable Of Having An Impact On Your SEO Campaign
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Many search engine optimisation experts question the power of article marketing in an SEO campaign, links are normally from deep pages and half the articles you submit will not appear in the Google index due to duplicate content issues. It may be true that articles are not as effective as they once were, however ignoring them completely is a big mistake for a new webmaster to make, let me explain.
Article marketing may not drive the right amounts of traffic to your site anymore but what it can do is provide you with huge amounts of raw back links. Many webmasters spend their time looking for that one perfect link not realising that sheer link popularity plays a significant role in higher rankings in Google, especially for competitive terms.
So, how do we go about article marketing? Well first of all I would pick 50 quality directories to submit to, you can pay for software to distribute for you, but if you dont want to spend any cash you can do it manually. You should know the niche you are targeting inside out, but if you are writing content that you are not familiar with then you need to research. The quickest and most efficient way of writing on a topic you know little about is to creatively borrow it. Pick a good article and rewrite it from scratch, this will allow you to create a new piece of content that has more chance of being indexed by the engines.
Your articles should target the keywords you are chasing and be sure to use the keywords naturally in the title and body. You should make your article 400 words or more as then it has more chance of being accepted by the relevant directory. The important thing about article marketing understands why you are doing it, you are doing it for the back links, plain and simple. Your links need to be anchored with the keywords you are targeting, anchor text plays a vital role in ranking higher for a given keyword.
Keep your article marketing consistent and try to submit 2 articles a week in order to keep a steady flow of back links pointing at your pages, remember not to anchor you text exactly the same each time, this will raise Google flags and you could find a lot of your links penalised, this means your site will lose link juice and your rankings will drop.
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