Marketing Review

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Helping Visitors Find Your Trade Show Exhibits

Companies have a lot of reasons for taking their trade show exhibits to an event. Whether you want to bring in new customers, connect with old ones or even find service providers for your own company, it’s imperative that visitors at these events can find your trade show exhibits. Without knowing where your display is located, it can be difficult for attendees to find you so take some steps to help them out! Directing them to your exhibit will allow you connect more easily, helping to ensure a successful event.

Use Social Media To Connect With Visitors At Your Trade Show Exhibits

Nearly everyone has a presence on at least one social media site. This means that if your company doesn’t have a page on Twitter, Facebook or Instagram, you should! Months before the event, invite your customers and potential customers to follow you on these social media sites. Consider offering an incentive, such as a prize or a coupon code to entice people to follow your company and make sure to post relevant, useful information so that your followers stay engaged on your page.

This will help ensure that you have a strong social media following the day of the event. Live Tweet or post to Facebook or Instagram as your trade show exhibits are being installed (make sure to ask for permission if you’re taking photos of installation staff, however) to create excitement. Once everything is installed, use social media to invite attendees to visit your booth and receive a special gift or enter a fun giveaway.

Send Out A Map Of The Venue To Email Contacts

If you haven’t been able to connect with all your contacts through social media, make sure to use your own email marketing list. If possible, get a map of the venue before the event begins and mark your trade show exhibits’ space prominently on it. Then send the map out to everyone who is on your email marketing list. This will help ensure that both customers and potential customers know exactly where your booth is located, which is vital if the venue is especially large.

Use Extra Employees To Get Out Into The Crowd

Lastly, use your own employees or trade show models to attract attention! Depending on the type of event and your business, you can either use your own employees or hire a model or two to go out into the crowd and help direct people to your exhibit. Dress these employees professionally (avoid gimmicks unless a costume makes sense for your business or industry) and have them navigate through the crowds, creating buzz and excitement about your brand.

No matter what industry you’re in, it’s vital that you take steps to ensure that the attendees at the event can find your trade show exhibits. Without doing this, it’s possible that many attendees will never make it to your booth, especially if they have a limited amount of time at the event.

Customers looking for a dynamic tradeshow booth can find it from Skyline Canada. If you’re interested in seeing custom trade show exhibits (http://www.skyline.ca/Portable-Displays/Service-and-Support/Tips-and-Training) that were created for companies around the world, please visit http://www.skyline.ca/.

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