Google SEO and the Power of Relevant Links
Google SEO and the Power of Relevant Links
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When it comes to building links to your sites, many webmasters will think that a link from a high page rank site is the ultimate acquisition. The problem is, even if you get a high page rank link it is not guaranteed to give you the result you want or need. The best type of link has very little to do with page rank and has more to do with relevance.
A relevant link is going to help you rank higher for your targeted keywords which is ultimately the whole point of SEO. When looking to develop links we should forget about page rank and focus more on relevance.
A great way to guarantee a relevant link is through article marketing, you design the content on the page therefore can target the article at any keyword you wish. If you were targeting the keyword ‘online business’, you could create an article not only with the keywords in the URL and title tag but also used throughout the content.
On top of that you can also choose to anchor the text however you wish. This gives you a link on an ultra relevant page, with an ultra relevant anchor text. Now it is true that a link like this will carry little link juice or page rank, but it will carry relevance and help boost your search position.
Another great way to acquire relevant back links is by being a guest blogger and it follows similar rules to the article marketing process. You ultimately have control over the content of the post and most webmasters will also let you anchor the text as you wish. Again the end result will be a really relevant link and possibly some traffic.
Having said this you should still try and get some authority links but authority links don’t necessarily mean high page rank links. Google now looks at a domain as a whole therefore even a link from a page with low page rank may still carry heavy authority. Good examples of authority links come from sites such as the yahoo directory and the open directory also know as DMOZ.
Use every channel open to you to acquire links, try your best to make them as relevant as possible. Also focus on creating quality on your own site which will help drive more natural links to your content; this is ultimately what Google wants.
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