Google PPC Marketing Fraud: The New Scheme & How to Protect Yourself from It
As a pay per click marketer, part of your job is staying up to date on industry news that can affect your bottom line. To that end, here we will discuss the latest click fraud scheme that can eat away at your profits. By knowing of its existence, you can guard against it.
First off, don’t panic. This is a part of pay per click marketing that every advertiser has to deal with at some point. Knowing of its existence – and how to guard against it – puts you a step ahead. Now the details of how the latest Google PPC marketing fraud scheme works.
Google Pay Per Click Marketing Fraud: The New Game In Town
It all starts with spyware. The spyware in a user’s computer follows their browsing habit, using the info from this to guess a purchase the user is likely to make. Going a step further, the spyware will fake a click on a Google pay per click ad that promotes the exact retailer the user was already browsing.
Then if the user buys something from that retailer, the credit will be given to the Google ad, whose click was faked, remember?
This affects the marketer in two ways:
(i) it defrauds them out of money; and
(ii) it can lead them to spend more money. How? By thinking that sales are resulting from the fraudulently clicked ads, they increase their ad spend, eg, increasing the bidding on a particular keyword because it is ostensibly leading to more customer sales.
Google Pay Per Click Marketing Fraud: 4 Things You Can Do to Protect Your Profits
Remove Spyware from Your PC:
As this PPC marketing fraud starts with spyware, one of the easiest things to do is to make sure that your system is routinely cleaned of spyware and viruses. This is something every PC owner should do as a matter of course.
Check Your Log Files:
Also, be diligent about perusing your log files. Conduct a thorough analysis to see if you can spot inconsistencies or suspicious behavior. If you find something, document it and report it to your ad network.
Contact ISP of Origin of Suspicious Activity:
If the suspected click fraud is coming from an identifiable ISP, make not of it and contact that ISP. They’re going to ask you for specific documentation, so be thorough in annotating as much info as you can to send along to them.
Also, note when you sent the info to them and how, just in case you have to move on to the next step, which is . . .
Consult an Attorney:
If you can’t resolve things with your ad network or with the ISP of the suspected fraudster, you may have to take legal action. An attorney can get a court order to release the name attached to the ISP from which the suspected click fraud originated, as well as several other options. And, the more documented info you have, the better.
Pay Per Click Fraud Resolution:
Request Refunds
Reputable pay per click ad networks like Google AdSense offer reimbursements to advertisers for documented click fraud. So don’t hesitate to ask for it if you find invalid clicks.
Want to out perform your Google AdWords competitors and increase your profits? The AdWords Advantage Online Summit will teach you how to fast track your pay per click ROI. Get full details at http://www.AdWordsAdvantage.com and reserve your seat today!
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