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Go For Marketing Gold: Key Ways To Develop A Winning Business Trade Show Display

It’s no secret that including live encounter marketing events as part of your business’ promotional approach can yield a wide range of distinctive benefits. Expanding your business exposure to potentially thousands of people in just a single day is only one of the many perks that come with engaging in live events and exhibits. Your business will also be able to enjoy other benefits such as industry networking, in-person product demonstrations, and social media campaigns during any given event.

Success Often Hinges On An Inviting Trade Show Display

While the potential rewards for participating in these live events are extensive, many business owners assume that simply showing up and setting up any trade show display will prove enough to maximize their return on investment. Not true; in order to truly reap the best results at any function, entrepreneurs in every industry must exhibit a strategic, innovative and inviting trade show display.

If you’re beginning the process of designing your business convention stand and booths, following these tips can help ensure that you go for the marketing gold and develop a winning exhibit that truly captivates your intended audience.

Always have a plan: Sounds simple enough, but far too many entrepreneurs don’t strategize the goals they are hoping to achieve with their finished trade show display. Gather up your crew to brainstorm your company’s specific goals and other critical criteria such as your most important objectives. Is your trade show display primarily a vehicle for broadcasting your brand to the masses? Do you want to have features for live product demos and handouts? Asking questions like this can help you piece together a focused plan that optimizes results.

Check out the competition: Seem a little sneaky? Rest assured, checking out some of the competition’s exhibits and stands is a completely legitimate way for you to put together your own winning trade show display. Take an open, honest inventory of what is working with their current exhibits and what you think could use a little modification. Using this as a foundation for your planning and design efforts can truly help you maximize the impact that you’ll have with your targeted demographic.

Partner with an expert design team: Finally, and most importantly, partner with a professional and reputable design team to create your final trade show display. Without an established, qualified and experienced design team managing your company’s live encounter marketing efforts, you run the risk of fading into the exhibition crowd. An innovative firm will welcome your input, partner with you throughout the creation process and deliver a final look that truly brings your initial vision to life. When choosing a firm, always remember to do your research. There is an endless litany of firms claiming to be “experts.” However, a legitimately successful team will offer an extensive portfolio selection, as well as references, so that clients will have the peace of mind needed to move forward in the process.

Looking to partner with a design powerhouse for your trade show display in San Antonio? Xtreme Xhibits ( and their award-winning selection should be your first call. As part of the renowned Skyline network, Xtreme Xhibits can help your company dominate any venue and event. Visit to learn more!

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