Get Coaching Clients with With Clear and Precise Copy
Get Coaching Clients with With Clear and Precise Copy
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Copywriting and creative writing are not the same thing. Yes, you need to be creative when you are writing copy for your sales pages and websites but it is not the same as writing a novel. I see far too many website that drone on and on with flower prose that don’t tell me anything about the coaching business or how that coach can help me.
Getting Carried Away with Prose
Flowery prose does not help you get coaching clients. Great copywriting starts with a great product or service. Determine what your product provides that your clients most want. In fact, you product or services should completely revolve around what your clients want.
Make sure your copy tells your potential clients how you can help them overcome their challenges or achieve their goals. Clients come to you because they have tried to overcome their challenges or meet their goals on their own and have not been successful and are suffering enough to seek help. You need to tell them how you can help them with their specific problems, challenges and goals. The goal is to reflect your client’s pain and recognize what pushes their buttons.
Stick to writing about the specific pain your clients face and how you can help them with that pain. Follow that up with some testimonials that will provide credibility and ask for the order.
Not Asking the Client to Start Coaching
Yes, you must tell the client what to do next to get the outcome they desire. No, they don’t know what to do automatically you must tell them in precise terms what you want them to do next. If you want them to push an order button then you must tell them. If you want them to book an appointment on an electronic calendar then your must tell the exactly what you want them to do and precisely how to do it.
If your goal is to collect the person’s name and email address then you need to ask them to enter that information and what will happen when they do. If you want them to book and introductory coaching session then you need to provide a way for them to do that. There are many online appointment calendars that allow you to do just that.
The point is that most people are quite used to being told what to do or getting instructions so you need to make it easy for them. Make it easy by clearly telling the client exactly what to do next.
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