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Fun And Creative Trade Show Booth Themes For Every Business

Some companies like to stick with a corporate theme for their trade show stands. While these themes almost always work and can help create a corporate identity in the minds of your trade show booth visitors, another method is to use a special theme. These themes can vary wildly and are limited only by your creativity. Here are some popular themes that you can take advantage of, no matter which industry you’re in.

Build Relationships With Children’s Building Blocks

Relationships are a key component of any industry and there’s no better way to showcase how important building a relationship is than with children’s building blocks. These little bricks are well loved by nearly everyone and will bring back a feeling of nostalgia for many people. Consider handing out small figurines or bricks imprinted with your company’s logo or stationery that has a building block graphic to help keep your business’s name in the minds of the potential customers you meet at the event.

Choose Your Own Adventure

Choose your adventure books are another nostalgic theme companies can use for their trade show stands. In these books, readers would choose with path to take at the end of each page, ensuring a new adventure with a new ending every time. The ‘choose your own adventure’ idea can highlight how flexible your company is, how it can roll with the punches and adapt to every customer’s needs. This type of booth takes a lot of planning ahead of time to ensure a correct trade show installation, but it can be very successful if done correctly. To increase the fun factor, add in industry-specific situations alongside ridiculous scenarios and create take home ‘choose your own adventure’ books for clients to take back to the office and share with coworkers.

Out Of This World

If your company is focused on world-class customer service, let your customers know about it at your trade show booth. A space themed, out of this world display can show customers that you’re willing to go above and beyond for them. Consider adding in space aliens to your display to create continuity and if you have space in your budget, hire actors in Martian or astronaut costumes to walk around attracting attention to your display. Themed giveaways can include Martian shaped stress squeeze balls, planet shaped erasers or other space-related items.

Industry Themed Trade Show Stands

Some themes will only work for specific industries or companies. For instance, if your company is from New Orleans, consider a Mardi Gras themed booth or if you’re a catering company, go with a party theme. Look for themes that are memorable. However, avoid those that are overly obvious because you don’t want to see your competitors unveil the same theme as their trade show installation is in progress.

These are just a few of the fun and creative themes that businesses can use to help make themselves stand out in the minds of event attendees. Your creativity is your only limitation so start planning.

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